Sunday, June 4, 2023

Landon Cassill, Kaulig Racing Partnering with Crypto Cashback App StormX for Five Races in 2022

PC: Kaulig Racing

Kaulig Racing and Landon Cassill have teamed up with StormX – the leading Crypto Cashback app and Google Chrome extension — for a five-race sponsorship of the No. 10 Chevrolet Camaro, beginning with Saturday’s event at Las Vegas Motor Speedway.

Earlier in the year, the race-winning organization announced its partnership with StormX, as part of the team’s anchor sponsorship deal with Voyager Digital. As part of the agreement, Cassill, an advocate for cryptocurrency, will carry the platform as his primary sponsor multiple times throughout the year.

Following Saturday’s event at Las Vegas, Cassill will carry the colors of StormX at Dover Motor Speedway (April 30), Portland International Raceway (June 4), Indianapolis Motor Speedway’s Road Course (July 30), and Martinsville Speedway (October 29).

“My family and I make the majority of our purchases online, which is why the crypto cashback rewards with StormX are perfect for us.” said Cassill.  “Travel is a huge chunk of my spending, as are hotels, so being able to receive cashback paid in crypto is a huge win, even more so when I factor in my membership bonuses.”

After a difficult start to the season, Cassill will look to dispose of the storm clouds hanging above him from a pair of subpar finishes which have relegated the series veteran outside the top-25 in points.

“Landon is no stranger to crypto, it was apparent from our first conversations that for him, it wasn’t about jumping on a bandwagon, but was about the potential it has to revolutionize the way we view personal finance,” said Matthew Chuen, CMO at StormX.  “We are excited to be driving crypto inclusion with Landon and the team at Kaulig, and can’t wait to see him sporting the StormX logo on the track”

Prior to Saturday’s NASCAR Xfinity Series event at Las Vegas Motor Speedway, Cassill will participate in StormX’s first invitation-only poker tournament at PokerGo’s Studio in Las Vegas, joining an 81-person lineup that includes crypto founders, NBA players, and poker pros.

“Landon (Cassill) is so knowledgeable about crypto and its platforms and the fact that he wants to share his expertise with NASCAR fans by bringing crypto-based partners on board at Kaulig Racing is very exciting”, said Kaulig Racing president, Chris Rice. “I for one am intrigued by the crypto industry and look forward to learning more.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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