Saturday, June 10, 2023

Black Rifle Coffee Company Backing Petty GMS, Ty Dillon in Multiple Cup Series Races

PC: Petty GMS | Twitter

Petty GMS and Ty Dillon have found the first piece of the team’s sponsorship puzzle for the 2022 NASCAR Cup Series season, in the form of Black Rifle Coffee Company, which will adorn the No. 42 Chevrolet Camaro in multiple races throughout 2022.

The company will make its first appearance on the new entry in Sunday’s Busch Light Clash at the LA Memorial Coliseum, before returning to adorn the No. 42 in the 64th Daytona 500 (February 20). Additional races of primary sponsorship will be announced at a later date.

“My favorite thing about Black Rifle Coffee Company is their support of the Veteran community,” said Dillon. “They not only have a love and passion for coffee, which I enjoy, but they have a passion for giving back to those who have fought for our freedom. Those who have and are currently serving our country allow us the opportunity to race cars and entertain those back home here in the United States of America. Representing Black Rifle is representing men and women who fought for our country, and that’s an extreme honor for me personally.”

Black Rifle Coffee Company’s mission is to serve premium coffee and content to active military, veterans, first responders, and those who love America. The company will continue their relationship with Dillon, after being represented in select NASCAR Cup Series starts last season.

“As long-time NASCAR fans and a group that never says no to a race, we are super excited to be partnering with Ty and Petty GMS,” said Black Rifle CEO Evan Hafer. “Ty is tough, determined, smart, and resourceful—qualities he has in common with Veterans. He’s a great competitor, a great sportsman, and we know he’ll be a great partner in our mission to support those who serve our country.”

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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