Tuesday, June 6, 2023

Chevrolet, Rev Racing Enter Agreement for NASCAR Drive for Diversity Support

PC: REV Racing | Twitter

On Thursday, Chevrolet announced a multi-year engineering and marketing partnership with Rev Racing, the competition arm of the NASCAR Drive for Diversity Program, which is responsible for developing female and ethnically diverse drivers and pit crew members for future competition at NASCAR’s highest levels.

“We are proud to partner with Rev Racing to support the NASCAR Drive for Diversity Program in the development of diverse drivers and team members,” said Jim Campbell, Chevrolet U.S. Vice President of Performance and Motorsports. “This agreement will enable Rev Racing to leverage Chevrolet’s competition engineering resources, including the new General Motors Charlotte Technical Center.”

Rev Racing is co-owned by Max Siegel and Jennifer Satterfield-Siegel. Max oversees the management of the entire program, including being the exclusive manager of the NASCAR Drive for Diversity Program. As owners of Rev Racing, the Siegels took the program to new heights, turning it into the powerhouse it has become.

“Through the years we have continued to feel really proud of the driver alumni and pit crew graduates who have come through our program,” said Max Siegel. “These individuals are great examples of our mission in action and our goals being met. Chevrolet is a strategic partner and supporter of Rev Racing. They are in alignment with our mission of providing opportunities and developing these young drivers to the next level. I could not be more thrilled to see the heightened level of impact we can create together.”

Additionally, Chevrolet will partner in the development efforts of both Rajah Caruth and Nick Sanchez – who will run full-time in the ARCA Menards Series and part-time in the NASCAR Xfinity Series in 2022. Sanchez grabbed his first victory in the ARCA Menards Series at Kansas and finished third in points.

Rev Racing’s program has seen a number of successful drivers graduate and make waves in NASCAR’s top-three series, including NASCAR Cup Series winners Bubba Wallace, and Kyle Larson, as well as NASCAR Xfinity Series Champion Daniel Suarez.

“This new partnership aligns with NASCAR President Steve Phelps’ vision to create a more diverse and inclusive sport and our partners are committed to helping us enact positive change,” said Brandon Thompson, Vice President, Diversity and Inclusion, NASCAR. “For many years, Chevrolet and Rev Racing have been on the forefront of driving meaningful progress, and their partnership will only strengthen efforts to identify and develop diverse competitors through our developmental series via the NASCAR Drive for Diversity Program.”

Joseph Srigley
Joseph Srigleyhttp://tobychristie.com
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at TobyChristie.com

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