Sunday, November 27, 2022

Code 3 Associates Returning to Stewart-Haas Racing to Sponsor Cole Custer at Atlanta

Cole Custer’s 2021 Code 3 Associates paint scheme. Photo Credit: Stewart-Haas Racing.

Code 3 Associates, long-time partner of Stewart-Haas Racing, will return to the team as a primary sponsor during the 2021 NASCAR Cup Series season, as they’ll be the lead brand on Cole Custer’s No. 41 Ford Mustang at Atlanta Motor Speedway in July.

The No. 41 machine will have a slick blue and white scheme for the event.

The company is also providing an opportunity for fans to get their name on the car. If you go to, you can make a $41 donation. Proceeds from the donation will go toward, “helping animals,” according to the paypal page.

Code 3 Associates has been a partner of Stewart-Haas Racing since the 2013 season, when they were the primary sponsor for Tony Stewart for the first time. Now, they’ll sponsor Custer, a 23-year old.

It’s been a rough start to the 2021 campaign for Custer, and the entire SHR team as a whole. Custer has yet to score a top-10 finish through the opening nine races of the season, and he sits a disappointing 25th in the NASCAR Cup Series driver standings.

Fortunately, for Custer, with the NASCAR Playoff rules, one wild out of nowhere win, like his victory at Kentucky a season ago, would secure his berth in the Playoffs as long as he remains inside the top-30 of the championship standings.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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