Wednesday, March 22, 2023

Crosley Brands Returning to Front Row Motorsports as Four-Race Primary Sponsor for Todd Gilliland’s No. 38

PC: Front Row Motorsports | PR

Crosley Brands will join Front Row Motorsports as a primary sponsor of Todd Gilliland’s No. 38 Ford F-150 in four NASCAR Camping World Truck Series events this season, the organization announced on Wednesday.

Gilliland’s No. 38 Ford F-150 will carry the colors of Crosley Brands for the first-time this season in the NASCAR Camping World Truck Series’ inaugural event at Circuit of The Americas (COTA) on May 23rd, followed by events at Nashville Superspeedway (June 18), Watkins Glen International (August 7) and World Wide Technology Raceway (Gateway) on August 20th.

“Being a former partner with David Gilliland, and knowing Todd, I want nothing more than to see Todd succeed in the sport we all love,” said Bo Lemastus, founder and chief executive officer. “For us, it’s also a great platform to tell NASCAR fans about our line of products. The Crosley Brands name is a part of Americana and NASCAR fans are loyal to our products. From our line of nostalgic electronics to our line of furniture, we see results with this passionate fan base.”

In 2020, Crosley Brands served as a primary sponsor of Gilliland’s No. 38 Ford F-150 in a pair of events at Pocono Raceway and World Wide Technology Raceway in Gateway, with the Front Row Motorsports truck finishing inside the top-five at Pocono and leading the most laps at Gateway, before a tire issue relegated him to a 24th-place finish.

“I’m really thankful for Bo and the people at Crosley Brands.” said Gilliland. “Crosley Brands has been so important in helping build my racing career and he’s coming back to help us at FRM in a big way this season. We have great partners on this truck team. We are building a lot of momentum right now at FRM. I’m glad that Crosley Brands is with us and I can’t wait to get back to the track this weekend.”


Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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