Alsco Uniforms, a long-time partner of Speedway Motorsports Inc., and the sport of NASCAR in general, will expand their partnership with SMI tracks in 2021 as they will serve as the title sponsor in four NASCAR Xfinity Series events this season.
The first Alsco-sponsored NXS event of the year will be the Alsco Uniforms 300 at Las Vegas Motor Speedway on March 6th. The June 12th NXS event at Texas Motor Speedway will become the Alsco Uniforms 250. Alsco Uniforms will remain the sponsor of the May 29th NASCAR Xfinity Series race, and the September 25th NXS race at Las Vegas Motor Speedway will become the Alsco Uniforms 302.
The September Las Vegas race will of course mark the beginning of the 2021 NXS Playoffs.
“Alsco Uniforms is a global leader in uniform rental services and we couldn’t be prouder of its involvement with Speedway Motorsports,” said Speedway Motorsports Chief Sales Officer Kevin Camper in a SMI press release. “From race sponsorship, fan amenities and employee uniforms, Alsco has been a first-class partner for several years and we hope for many more.”
For SMI, it’s all about providing a great market for their partners, which it believes it has achieved with the partnership with Alsco Uniforms.
“Speedway Motorsports and Alsco Uniforms have forged an amazing partnership over the years, and adding these new events in iconic locations such as Las Vegas and Dallas/Fort Worth further aligns with our strong Industrial and Healthcare customer base that wear Alsco Uniforms,” said Ben Fox, director of sales and marketing for Utah-based Alsco. “NASCAR has a loyal fan base that supports our products; especially, Uniforms, and our footprint within the Speedway Motorsports family gives us brand exposure to fans in all parts of the country.”
According to the release, Alsco Uniforms also has created a new partnership with Jeb Burton and Kaulig Racing in the NASCAR Xfinity Series and will continue their longstanding partnership with Richard Childress Racing in 2021.