The busy offseason continues for NASCAR Cup Series driver Corey LaJoie and Spire Motorsports, with the announcement of a brand new partner for 2021.
youtheory, a vitamin supplement brand, will back LaJoie in his new ride at Spire in the No. 7 Camaro for the 63rd running of the Daytona 500. The southern-California based manufacturer and lifestyle brand will promote its acclaimed Ashwagandha dietary supplement which, when used over time, combats stress and provides numerous benefits for the body and brain.
“Corey LaJoie shares the same values as Youtheory and we’re proud to support him once again as he competes at the highest level of the sport,” said Darren Rude, CEO of Youtheory. “As innovators in the health and wellness industry, Youtheory is excited to unveil the new Youtheory Ashwagandha No. 7 Chevrolet which will help educate NASCAR fans everywhere on this breakthrough product which is designed to ease stress, anxiety and provide clarity and mental focus.”
Specifically, the company will promote its Ashwagandha supplement, designed to reduce stress and anxiety while increasing focus.The paint scheme, designed by Shawn Magee, features the same circle pattern that can be found on the company’s bottle of its promoted product.
Daytona is certainly a memorable place for Spire. The same racetrack gave NASCAR Xfinity driver, and Spire client Justin Haley the organization’s first Cup Series win in a rainout in 2019.
“We’re thrilled that Youtheory has come aboard the No. 7 for the Daytona 500,” said Spire Motorsports co-owner T.J. Puchyr. “Corey has a long-standing relationship with Darren and Patty Rude and we’re grateful they’ve chosen to continue that relationship when he signed with Spire Motorsports. The car looks incredible and Corey does a great job on Superspeedways. We can’t wait to get to Daytona and see the Youtheory Ashwagandha Chevy in the Great American Race.”
While youtheory is new to Spire Motorsports, they are not new partnerships with LaJoie. During his rise in the NASCAR Xfinity Series, youtheory spent time with LaJoie for eight races as a primary sponsor while he drove the No. 24 for JGL Racing.
“Youtheory played a key role in helping me continue my driving career as far back as 2016,” explained LaJoie. “It’s a privilege having them back on board for the best Cup opportunity I’ve ever had. I’m eternally grateful to Darren and Patty Rude for their continued support of my career. We’re going to give the Youtheory Ashwagandha No. 7 Camaro a heck of a run in the Daytona 500.”
You can see the youtheory Camaro on track at the Daytona International Speedway on Sunday, February 14th at 2:30 PM EST on FOX or listen in on the Motor Racing Network.