On Wednesday Night, 23XI Racing – a new NASCAR Cup Series organization co-owned by Denny Hamlin and Michael Jordan, fielding the No. 23 for Bubba Wallace — released the team’s first three pieces of merchandise, available for purchase through Amazon.
The 23XI Racing branded hooded sweatshirt and T-Shirts – both long sleeve and short sleeve — were popular items among the fans of Wallace and the newly formed team, as the three items sold out in less than five minutes.
Wow!! Sold out in less than 5 minutes! Y’all are awesome!! More on the way. https://t.co/OkmVt7586z— 23XI Racing (@23XIRacing) December 17, 2020
This week, the organization announced their “founding partners”, in the form of five companies that will be sponsoring the No. 23 Toyota Camry in its first full-time season at NASCAR’s top-level.
McDonald’s, Dr Pepper, Door Dash, Root Insurance and Columbia Sports Wear, will all be part of what can only be described as a potent driver-ownership combination.
As of now, no paint schemes have been released by 23XI Racing, but more pieces of merchandise will more than likely become available as the team releases its official paint schemes.