Tuesday, July 5, 2022

Boss Hoss Cycles Makes Foray into NASCAR Partnership with StarCom Racing and Quin Houff at Bristol


PC: StarCom Racing | PR

Boss Hoss Cycles, LLC – the first company to create V-8 powered motorcycles — has teamed up with StarCom Racing and driver Quin Houff for their first ever NASCAR sponsorship this Saturday Night at Bristol Motor Speedway.

Houff’s No. 00 will carry the Boss Hoss Cycles colors and logos in Saturday’s NASCAR Cup Series event at Bristol Motor Speedway on September 19.  Sleekly designed with a white, red, black and gold color scheme, the high-powered dynamic of the Boss Hoss Cycles brand is clearly conveyed, in a aesthetically pleasing manner.

“All of us in the Boss Hoss family are excited about the race at the “World’s Fastest Half Mile” at Bristol in our home state of Tennessee! We send StarCom and Quin our best wishes on a fast and safe race. Hopefully, our V8 powered motorcycle and trike performance history will help give the 00 car that extra push to a competitive finish,” said Devon B. Katzev, President of Boss Hoss Cycles.

“I am so excited to have Boss Hoss on our Chevy Camaro for one of NASCAR’S greatest shows… the Bristol night race,” said Quin Houff. “If you are a true metal head like me you can’t help but be in awe at the Boss Hoss motorcycles. The full size V8 engines on a motorcycle is like nothing you have ever seen before! Just like the design for our Camaro, Boss Hoss motorcycles are sure to turn heads!”

Ryan Daley, often responsible for many of StarCom’s schemes over the past few seasons, describes his inspiration behind the design.

“This car is meant to be a direct reflection of the Boss Hoss Cycles brand, and motorcycle riding in general,” Daley said.  The livery uses the Boss Hoss wing, draped over the front fenders and down the side, with a ghost wing behind. It helps show motion, like the wings are spread out in the wind flying through the air. I really like red/black/yellow as a color combination so it was nice to be able to work with it on this car.”


Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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