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It’s FilterTime For Justin Allgaier in the Xfinity Series Race at Richmond

Photo Credit: FilterTime on Twitter.

When Justin Allgaier and the No. 7 JR Motorsports team arrives at the 0.75-mile Richmond Raceway for Friday’s GoBowling 250, they’ll be doing so with a fresh new look as steps in for their first real-life NASCAR primary sponsorship.

The household air filter subscription service was a sponsor of Dale Earnhardt Jr.’s virtual No. 8 machine in the iRacing eNASCAR Pro Invitational Series during the coronavirus pandemic shut down earlier in the season.

Now, they return with a bold blue, white and gray scheme with neon yellow numbers in this weekend’s NXS event.

FilterTime is of course a company that was founded by former NASCAR Xfinity Series competitor Blake Koch. After seeing the business model first-hand, Dale Earnhardt Jr. chose to invest in the venture as well.

Koch, who scored 10 top-10 finishes in his NXS driving career and nearly made the Championship 4 in the series back in 2016, shared his elation for sponsoring Allgaier’s car for this weekend’s race on Twitter.

Following the Tweet from Koch, Allgaier —- who has been a long-time friend of Koch —- tweeted out his excitement for carrying the brand on his No. 7 machine at Richmond.

Allgaier has scored a win this season, which came at Dover a couple of weeks ago. Despite a lot of bad luck this year, Allgaier sits seventh in the Xfinity Series championship standings and is looking to crack into the Championship 4 for the fourth time in five years.

Toby Christie View All

Toby is the Founder, Editor and go-to man for He is also the co-host of The Final Lap Weekly Podcast. Additionally, Toby is a NMPA (National Motorsports Press Association) award winning writer, and has followed NASCAR as a fan since 1993.

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