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Andy’s Frozen Custard Partners with SHR, Cole Custer in 2024

Cole Custer Andy's Frozen Custard sponsorship 2024 NASCAR Xfinity Series Stewart-Haas Racing

Andy's Frozen Custard will serve as a primary sponsorship partner for Cole Custer and Stewart-Haas Racing in a multi-year deal announced on Friday. Photo Credit: Stewart-Haas Racing

It’s a match made in marketing heaven. Cole Custer will be sponsored by Andy’s Frozen Custard during the 2024 NASCAR Xfinity Series season. Stewart-Haas Racing made the sponsorship announcement for the defending NASCAR Xfinity Series champion on Friday afternoon.

“We’re fortunate to have worked with some of the best companies and drivers in motorsports throughout our 30-plus years of commitment to the sport,” said Andy Kuntz, CEO and owner of Andy’s Frozen Custard. “Stewart-Haas and Custer are no exception and we’re excited about the partnership. Not to mention, with a name like ‘Cole Custer,’ it’s as if we were meant to work together!”

Custer, who in the past had a series of videos where he would rate different frozen custards, is pumped for the partnership.

“I’m genuinely excited about my new partnership with Andy’s Frozen Custard,” Custer said. “Competing in NASCAR is a privilege and success doesn’t come easily. You have to work hard for it, and when you taste success, you’re ready to celebrate. I’ve got a great partner in Andy’s Frozen Custard who makes the sweet taste of victory even sweeter.”

As part of the multi-year agreement, Andy’s Frozen Custard will serve as the primary sponsor for Custer and the No. 00 Ford Mustang in three events this season beginning with the April 13th Andy’s Frozen Custard 300 at Texas Motor Speedway.


Andy’s Frozen Custard 2024 Primary Sponsorship Schedule

  • April 13: Texas Motor Speedway
  • July 6: Chicago Street Course
  • October 12: Charlotte Motor Speedway ROVAL

Custer will also have his own signature custom Concrete dessert, which will be available at Andy’s Frozen Custard locations beginning mid-march through raceday in Texas on April 13.

The Cole Custer Concrete will have a mix of Andy’s vanilla frozen custard with Heath Bar, melted chocolate chip and smooth peanut butter.

In addition to the primary sponsorship, Andy’s Frozen Custard will also serve as an associate sponsorship partner for Custer over the remaining balance of the 2024 NASCAR Xfinity Series season.

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