Search
Close this search box.

Partner

Toni Breidinger Partners with Kendall Jenner’s 818 Tequila

Photo: Toni Breidinger, PR

share it
Facebook
Twitter
LinkedIn
Reddit

Toni Breidinger has secured another high-profile sponsorship partner for her rookie campaign in the NASCAR Craftsman Truck Series this season.

818 Tequila, the award-winning brand founded by Kendall Jenner, is jumping into the world of professional sports partnerships, the first of which will be with Breidinger.

“Toni [Breidinger] is a force both on the track and on social media,” said Kendall Jenner, Founder of 818 Tequila. “We are so excited to partner with her for our first national sports partnership.”

Throughout the 2025 NASCAR Craftsman Truck Series campaign, fans will be able to spot 818 Tequila branding on both Breidinger’s No. 5 Toyota Tundra TRD Pro and her firesuit. The company will serve as the primary sponsor of the TRICON Garage entry at Nashville Superspeedway on May 30.

“As a tequila lover, 818 Tequila has always been my favorite, so partnering with them for the 2025 season is a dream come true,” said Toni Breidinger. “I am proud to team up with a brand that is unapologetically itself and continues to uplift women.”

A native of San Francisco, California, Breidinger is the record-holder for the most top-10 finishes by a woman in the ARCA Menards Series, with 27, and is the sport’s most followed driver on social media with more than 5 million followers.

The partnership will also see 818 Tequila take over Nashville Superspeedway on May 30, with an exclusive 818-hosted VIP experience and after party featuring an appearance by Breidinger. Following Nashville, 818 will serve as an associate sponsor for the remainder of the season.

Throughout her career in the ARCA Menards Series and NASCAR Craftsman Truck Series, Breidinger has had a knack for picking up some major sponsorship partners, including Victoria’s Secret, Raising Cane’s, CELSIUS, Sunoco, Gatorade, and many others.

After the opening seven NASCAR Craftsman Truck Series events of 2025, Breidinger is sitting 23rd in series point standings, with a best finish of 18th coming at Rockingham Speedway last Friday.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

CW_2025_05_10_Cup_Kansas_Qualifying_KyleBusch_RichardChildressRacing-1
Kyle Busch Signs One-Year Contract Extension With RCR
DB_clt_truck_race_mcloud
B.J. McLeod Matches Career-Best; Feels He 'Can Compete' in Trucks
DB_charlotte_truck_race_heim-4
Corey Heim Defeats 'Nemesis' Charlotte, Collects Fourth Win of 2025
Austin Green captured his first career ARCA Menards Series win in Friday's General Tire 150 at Charlotte Motor Speedway
Austin Green Captures First-Career ARCA Win in Chaotic Charlotte Race
DB_charlotte_Truck_qual_GioRuggiero-1
Gio Ruggiero Collects First Truck Pole at Charlotte; TRICON Sweeps Top-Three Spots
Trimble 60 Car
Trimble Joins RFK Racing in Multi-Year Sponsor Agreement

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article