Toni Breidinger has secured another high-profile sponsorship partner for her rookie campaign in the NASCAR Craftsman Truck Series this season.
818 Tequila, the award-winning brand founded by Kendall Jenner, is jumping into the world of professional sports partnerships, the first of which will be with Breidinger.
“Toni [Breidinger] is a force both on the track and on social media,” said Kendall Jenner, Founder of 818 Tequila. “We are so excited to partner with her for our first national sports partnership.”
Throughout the 2025 NASCAR Craftsman Truck Series campaign, fans will be able to spot 818 Tequila branding on both Breidinger’s No. 5 Toyota Tundra TRD Pro and her firesuit. The company will serve as the primary sponsor of the TRICON Garage entry at Nashville Superspeedway on May 30.
“As a tequila lover, 818 Tequila has always been my favorite, so partnering with them for the 2025 season is a dream come true,” said Toni Breidinger. “I am proud to team up with a brand that is unapologetically itself and continues to uplift women.”
A native of San Francisco, California, Breidinger is the record-holder for the most top-10 finishes by a woman in the ARCA Menards Series, with 27, and is the sport’s most followed driver on social media with more than 5 million followers.
The partnership will also see 818 Tequila take over Nashville Superspeedway on May 30, with an exclusive 818-hosted VIP experience and after party featuring an appearance by Breidinger. Following Nashville, 818 will serve as an associate sponsor for the remainder of the season.
Throughout her career in the ARCA Menards Series and NASCAR Craftsman Truck Series, Breidinger has had a knack for picking up some major sponsorship partners, including Victoria’s Secret, Raising Cane’s, CELSIUS, Sunoco, Gatorade, and many others.
After the opening seven NASCAR Craftsman Truck Series events of 2025, Breidinger is sitting 23rd in series point standings, with a best finish of 18th coming at Rockingham Speedway last Friday.
