Northside Hospital, one of Georgia’s leading healthcare providers, is partnering with Front Row Motorsports and Layne Riggs for the NASCAR Craftsman Truck Series event at Atlanta Motor Speedway, the organization announced on Friday.
As part of the relationship, the hospital’s blue and black branding will be prominently displayed on the No. 38 Ford F-150 in the February 24 event at the 1.5-mile superspeedway-like oval.
The relationship marks the first for Northside Hospital in NASCAR. In the Atlanta region, the hospital is a long-standing and major partner of the Atlanta Braves, while also having other sports partnerships such as Georgia State University Athletics, the Atlanta Track Club, and the Gwinnett Stripers.
“It’s a privilege to join Front Row Motorsports, Layne Riggs, and this championship team in Atlanta,” said Lee Echols, Vice President of Marketing and Communications for Northside Hospital. “Layne is just beginning his career, and Northside Hospital is proud to be one of the first partners to help him along his journey. Our patients, their families, and our employees look forward to Layne’s success and career.”
Riggs, who captured the NASCAR Advance Auto Parts Weekly Series National Championship in 2022, is diving into the NASCAR Craftsman Truck Series on a full-time basis in 2024, working hand-in-hand with championship-winning team Front Row Motorsports.
The son of former NASCAR driver Scott Riggs is grateful for the partnership and voiced his excitement over bringing a new-to-NASCAR sponsor to the No. 38 Ford F-150 for the series’ event at Atlanta.
“We are all thrilled to have Northside Hospital on the truck,” commented Riggs. “Being a premier health care organization in the area, they share the same compassion for their profession as I do for racing. It’s an honor to debut the hospital in our sport, and hopefully, we can bring them and all their patients a lot of smiles and fun on race day.”
Northside Hospital joins a jam-packed list of sponsorship for Riggs and Front Row Motorsports in 2024 that includes Love’s RV Stops taking on a 10-race campaign, and Infinity Communications, a long-time sponsor of the Bahama, North Carolina-native, taking on nine races of primary sponsorship.