Layne Riggs, and the No. 34 Front Row Motorsports NASCAR Craftsman Truck Series team announced a new partnership with CLEW Nicotine Pouches on Tuesday, which will see the brand serve as the primary sponsor for Riggs in multiple races during the 2025 season.
The boys are buzzin’
We’re excited to have @OfficialClew on the No. 34 truck of @LayneRiggs99 for a multi race partnership, starting this weekend in Michigan. pic.twitter.com/o21skBe9p2
— Front Row Motorsports (@Team_FRM) June 3, 2025
The first race with the CLEW colors adorning the No. 34 Ford F-150 will be Saturday’s event at Michigan International Speedway. Riggs, who has been knocking on the door of victory lane all season, hopes he can break through this weekend for CLEW.
“This is going to be a fun partnership,” said Riggs. “There is a lot of synergy between NASCAR and nicotine, so I am looking forward to promoting the CLEW brand to our fans. They have a great product with a ton of flavors. Hopefully, I can hold up a can of CLEW in Victory Lane.”
In addition to the multi-race primary sponsorship, CLEW will also serve as a full-season associate sponsorship partner for Riggs and the No. 34 team.
CLEW, which is making its first jump into the NASCAR space, is extremely excited at the chance to partner with Front Row Motorsports and the 22-year-old Riggs.
“We are extremely excited at the multitude of possibilities that this partnership brings for CLEW and Front Row Motorsports. The synergy between CLEW and NASCAR is undeniable,” Waqas Khan, Global CEO of CLEW Nicotine Pouches, said. “NASCAR is the heartbeat of the USA, and as a brand that believes in meeting the customer wherever they are, this is the perfect opportunity for our adult fans to watch some great races while enjoying our globally award-winning, flavor-packed, moist nicotine pouches. This partnership signifies CLEW’s commitment to engaging with NASCAR’s passionate fan base and establishing a long-term presence in the motorsports world.”
Riggs, a two-time NASCAR Craftsman Truck Series race winner, is in his second full-time season of competition in the series. After the opening 12 races of the 2025 season, Riggs has scored five top-five finishes and six top-10s, and he ranks sixth in the NASCAR Craftsman Truck Series championship standings.
