Fr8 Factory, a seasoned expert in the shipping industry handling much of the logistics for many large companies across the United States, including Monster Energy, is set to join forces with Spencer Boyd and Freedom Racing Enterprises for the NASCAR Craftsman Truck Series event at Circuit of The Americas (COTA) on Saturday.
“I grew up racing a lot of road courses in my karting days,” remarked Spencer Boyd about the upcoming race at COTA. “This track, in particular, is a great course having been purpose-built for F1. I’m always excited to race there because of that awesome turn 1 and the speeds on that long back stretch. And you’ll never hear me complain about going to Austin, that city is vibrant beyond belief.”
Saturday’s XPEL 225 at Circuit of The Americas marks the first of at least two races of primary sponsorship for FR8 Factory aboard the No. 76 Chevrolet Silverado for Freedom Racing Enterprises in the NASCAR Craftsman Truck Series in 2024.
“It’s our technology that makes the difference,” said Josh Sowell, owner of FR8 Factory. “There are lot of logistics companies out there so we invested heavily in our own technology in order to differentiate ourselves and exceed our clients expectations. As far as racing goes, marketing with a NASCAR team and driver is not only a great platform to get our name out there, it is also a shared passion.”
Sowell is a frequent competitor in off-road racing, driving for SoCalX Motorsports. He recently competed in Ultra4’s King of the Hammers, one of the toughest one-day off-road events in the world, and finished 15th place out of 127 competitors.
“Now that I’m a team owner, one of the things that keeps me up at night is wondering if our hauler will get to where it needs to be safely and securely,” continued Boyd. “I can’t even imagine how the team over at FR8 Factory ever sleeps! We’ve got a great new truck design for them to put on the race track, not on the highways…they’ve got speed limits on the highways.”
After the opening four events of the 2024 NASCAR Craftsman Truck Series campaign, Boyd sits 19th-place in series point standing, on the strength of his third-ever top-five finish in the season-opener at Daytona International Speedway.
