For the second consecutive season, Corey LaJoie will jump into the NASCAR Craftsman Truck Series for the season-opener at Daytona International Speedway, once again piloting the No. 7 Chevrolet Silverado for Spire Motorsports.
LaJoie, who competes full-time with Spire Motorsports in the NASCAR Cup Series, will have Bluegreen Vacations as the primary marketing partner for his Chevrolet Silverado in the Fresh from Florida 250, continuing a relationship between driver and sponsor that has lasted several years.
— Spire Motorsports (@SpireMotorsport) February 8, 2024
“We’ve been working with Bluegreen Vacations now for four years so it’s exciting to continue to grow that partnership,” said LaJoie. “Bluegreen sponsors the Duals on Thursday night, so it’s important we do a good job for them because they have such a big presence during Speedweek at Daytona. Having them on our truck and giving them a chance to root for me—hopefully, we can get that Bluegreen Chevrolet Silverado in Victory Lane on Friday night.”
The 2024 season marks the fifth year in which LaJoie has collaborated with Bluegreen Vacations, bringing the company along for its first-ever venture into the NASCAR Craftsman Truck Series.
“We are pleased to continue our collaboration with Corey LaJoie in 2024, particularly as he opens the 2024 NASCAR CRAFTSMAN Truck Series season in Daytona,” said Dusty Tonkin, executive vice president & chief sales and marketing officer at Bluegreen Vacations. “He’s been a favorite among our owners who have enjoyed getting to know him at the exclusive Bluegreen Bash events hosted at our resorts. We look forward to introducing Corey to even more Bluegreen owners as he helps us in our mission to share happiness.”
The 32-year-old driver is no stranger to the high-stakes competition of the NASCAR Truck Series at Daytona, having competed in the event last season for Spire Motorsports. In doing so, LaJoie led a race-high 19 laps before getting shuffled to the tail-end of the pack just laps before the race was called due to weather, finishing 23rd
“We led the most laps and it rained,” Lajoie added. “I knew the rain was coming – I was trying to play defense – and I just missed covering Zane Smith. That was the difference. I got shuffled out of the lead and it started raining two-three laps later and they called the race. I thought we had a good enough truck to take the win, so I was irritated about that. I’m still irritated about that, so I’m glad I get a chance to do it again this year.”
Brian Pattie will lead the effort for the No. 7 Chevrolet Silverado in the season-opener at Daytona, with the entry running a full schedule with multiple different drivers, including LaJoie. The remainder of the all-star lineup will be announced at a later date.