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Sunday’s NASCAR Cup Series Quaker State 400 Was the Most Watched Kentucky Race Since 2017

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SPARTA, KENTUCKY – JULY 12: Cole Custer, driver of the #41 HaasTooling.com Ford, and crew celebrate after winning the NASCAR Cup Series Quaker State 400 Presented by Walmart at Kentucky Speedway on July 12, 2020 in Sparta, Kentucky. (Photo by Jared C. Tilton/Getty Images)

On the heels of an eye-opening ratings gain for the 2020 Brickyard 400 two weeks ago, NASCAR scored another multi-season television ratings and viewership high at Kentucky Speedway.

Sunday’s Quaker State 400 on FS1, which was won in thrilling fashion by rookie Cole Custer, scored 2.58-million viewers and garnered a 1.57 rating, according to Showbuzzdaily.

2019’s edition of this race, which was aired on NBCSN on a Saturday, scored a 1.2 rating and had 2.1-million viewers.

That equates to a nearly a 31% gain in rating and a near 23% gain in viewership.

The last Kentucky race, which scored higher numbers, was the 2017 edition. That event, which was broadcast on NBCSN scored a 1.6 rating and had 2.7-million viewers.

To view past NASCAR Cup Series television ratings, go to our TV Ratings chart here.

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