Tire Pros will return as a primary sponsorship partner for JR Motorsports in 2024, marking the fourth season of the partnership between the company and race team. For the upcoming season, Tire Pros will move to the No. 1 team and driver Sam Mayer as a primary sponsor for two races.
“Tire Pros is excited to partner and further our relationship with Sam Mayer and the No. 1 race team,” says Tire Pros President, Greg Bell. “It’s been great watching Sam’s success on the track and we look forward to supporting his quest for a championship run this year. We’re equally excited about the opportunity to continue working alongside Dale Jr., Kelley Earnhardt Miller and the entire JR Motorsports team in ’24.”
The Tire Pros colors will adorn the No. 1 Chevrolet Camaro at Phoenix Raceway on March 9 and Charlotte Motor Speedway on May 25. Additionally, Tire Pros will serve as an associate sponsor for the No. 1 team in the remaining 31 races on the NASCAR Xfinity Series schedule.
Mayer, who ran a couple of races with Tire Pros sponsorship on the No. 8 entry back in 2021, is excited to get back to working with Tire Pros.
“I’m really looking forward to getting this season started and partnering with Tire Pros again,” said Mayer. “It’s great to have them back at JR Motorsports, especially with the No. 1 team.”
On top of the sponsorship of the No. 1 JR Motorsports race car, Tire Pros will also expand its presence as a segment sponsor on The Dale Jr. Download in 25 episodes this season.
“Integration across all Dale Jr. companies is when a partnership is activating at its best, and we welcome to the content side of our business a partner that has been important to this organization for years,” said Mike Davis, president and executive producer of Dirty Mo Media. “The Dale Jr. Download audience will serve Tire Pros well and vice versa.”
Mayer and the No. 1 JR Motorsports team won four races a season ago and Mayer worked his way into his first-career Championship 4 berth. The 20-year-old driver looks to take the next step in his racing career in 2024.
