A week after a strong 11th-place finish at Las Vegas Motor Speedway, Kyle Sieg and the No. 28 RSS Racing team are seeking a primary sponsorship partner for this weekend’s Hard Rock Bet 300 at Homestead-Miami Speedway.
The team has enlisted social media for help in finding a partner for Sieg’s No. 28 Ford Mustang Darkhorse for this weekend’s race.
“Alright social media family. We need some help,” the post from the team’s official account on X read. “We are looking for primary sponsors for Kyle Sieg at Homestead. The race is this Saturday on the CW Network.”
In the post, the team encourages interested sponsors to reach out to them via email at KyleSiegRacing@gmail.com.
Alright social media family. We need some help. We are looking for primary sponsors for Kyle Sieg at Homestead. The race is this Saturday on the CW Network.
Please reach out to:
kylesiegracing@gmail.com pic.twitter.com/OAs7rk8FbL— RSS Racing (@RSSRacing__) March 17, 2025
Sponsorship in the NASCAR Xfinity Series is a big deal these days as the series moved television partners in the new seven-year NASCAR Media Rights Agreement, which began in 2025. Instead of airing on cable network partners of FOX, and NBC, the NASCAR Xfinity Series races are televised on The CW this season, a network available on nearly every television in America.
The move to The CW has resulted in a 13% increase in television viewership for the series when compared to the opening five races of the 2024 season. And these increases come at a time when some local The CW affiliates have accidentally cut races off prior to the finish, or flat-out failed to have the race air on their networks. As those bugs are resolved, the viewership of the NASCAR Xfinity Series should only increase further.
The 23-year-old brother of Ryan Sieg, who drives the No. 39 RSS Racing Ford, led six laps and opened many eyes en route to his solid 11th-place finish this past weekend in The LiUNA! at Las Vegas. The driver, who is attempting to complete a full-time run in the NASCAR Xfinity Series for the first time in his career, has seen his finishes get better in each of the opening five races of the 2025 season.
After falling out of the season-opening event at Daytona International Speedway, Sieg finished 33rd at Atlanta Motor Speedway, 27th at Circuit of the Americas, 18th at Phoenix Raceway, and ultimately came home 11th this past weekend.
The young driver has recorded three career top-10 finishes in 86 NASCAR Xfinity Series starts.
