Arby’s and JR Motorsports announced a multi-year partnership, which will kick off during the 2026 NASCAR O’Reilly Auto Parts Series season. The iconic fast food chain will serve as the primary sponsor in eight races this season, and the sponsorship will be spread across multiple JR Motorsports drivers.
If you think MPH stands for Meats per Hour, you're gonna LOVE this! pic.twitter.com/UnkVIqNWMf
— JR Motorsports (@JRMotorsports) December 16, 2025
In 2026, Arby’s will adorn the cars of Carson Kvapil, Sammy Smith, and Justin Allgaier in select races, and the brand will become a full-season associate sponsor for Allgaier and the No. 7 JR Motorsports team. As part of the agreement, Arby’s has also entered into a personal service agreement with Dale Earnhardt Jr., the team’s co-owner, who is also a NASCAR Hall of Famer, and Arby’s will be partnered with Dirty Mo Media as well.
The chance to land a brand as recognizable as Arby’s was a big deal for Earnhardt Jr.
“It’s an exciting opportunity to have Arby’s partner up with our companies,” said Earnhardt Jr. “Arby’s is very aggressive with their activation and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I’m looking forward to how we can work together to continue to grow their business.”
Arby’s is elated to connect with the NASCAR fanbase through the multi-faceted partnership with JR Motorsports.
“We’re thrilled to begin this multi-year partnership with JRM and Dirty Mo Media,” said Jeff Baker, Chief Marketing Officer at Arby’s. “Arby’s has always been about delivering high-quality, impactful experiences with speed. Joining forces with such respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways – both on and off the track. Plus, Arby’s food makes everything better and can’t wait to deliver with JRM and Dale Jr. all season long.”
The first appearance of Arby’s on a JR Motorsports vehicle in 2026 will be on Carson Kvapil’s No. 1 Chevrolet at EchoPark Speedway (Atlanta) on Saturday, February 21. Kvapil will carry the colors in four races, while Smith will have three races of Arby’s sponsorship, and Allgaier will carry the brand in one event in 2026.
