ARS Construction, a family-owned and operated full-service construction company based in Wildwood, Missouri, will partner with NASCAR Xfinity Series driver Brennan Poole and Alpha Prime Racing for Saturday’s Nu Way 200 Sauced by Blues Hog.
“We are so excited to partner with family-owned businesses, because we are a family business in racing. ARS Construction has a 20-year legacy, and I’m so happy to represent them,” said Brennan Poole. “I’ve always been so interested in home building and design, and in my spare time I’m usually watching HGTV or looking at homes.”
Welcoming our new partner ARS Construction who will sponsor @brennanpoole this weekend at @WWTRaceway!#NuWay200 | https://t.co/tIEXe5i3XY pic.twitter.com/Rs4UfjQXSg
— Alpha Prime Racing (@TeamAlphaPrime) September 2, 2025
The company will serve as a major marketing partner on the No. 44 Chevrolet, driven by Brennan Poole, as the NASCAR Xfinity Series returns to the 1.25-mile World Wide Technology Raceway (WWT Raceway) for the first time since 2010.
“We are thrilled to bring the ARS Construction name to the NASCAR Xfinity Series — and to do it right here in our own backyard,” said Kevin Larson, co-owner of ARS Construction. “This partnership represents our shared values with the sport — hard work, precision, and a commitment to excellence.”
Poole, a native of The Woodlands, Texas, is having one of the best seasons in the history of Alpha Prime Racing, having collected a pair of top-five finishes at Martinsville Speedway and Rockingham Speedway, and four total top-10s.
“As a lifelong NASCAR fan, it’s an honor to see our family business on the track in St. Louis,” said Ethan Larson, co-owner. “Partnering with Brennan Poole for our hometown race is an exciting opportunity to connect with fans and the community that has supported us for decades.”
Joining ARS Construction on the No. 44 Chevrolet for this weekend’s NASCAR Xfinity Series regular-season finale are NHT Law Partners and Martin Jetco, both of whom will serve as supporting sponsors for the second-tier series’ return to St. Louis.
Owned and operated by Kevin Larson and his son Ethan, ARS Construction has been serving the greater St. Louis area for over 20 years, providing exceptional residential and commercial roofing, siding, hardscaping, water and fire damage restoration, and interior/exterior renovations. In recent years, the company has expanded its services to Oklahoma and Illinois, while maintaining its mission of protecting and enhancing its clients’ most valuable asset — their home.
The Nu Way 200 Sauced by Blues Hog will take place on Saturday, September 6, at 7:30 PM ET with coverage of the event on The CW, Motor Racing Network, and SiriusXM NASCAR Radio Channel 90.
