Lance, America’s top sandwich cracker brand, will elevate its partnership with Joe Gibbs Racing (JGR) this season by sponsoring Chase Briscoe in the NASCAR Cup Series.
The Mitchell, Indiana-native will have the brand’s familiar orange and blue colors on his No. 19 Toyota Camry XSE in the next event at NASCAR’s top-level, the Food City 500 at Bristol Motor Speedway, taking place on Sunday, April 12.
NEWS ?
JGR and @lancesnacks, America’s number one sandwich cracker brand, will jump into the NASCAR Cup Series as primary sponsor on @chasebriscoe 's No. 19 Toyota Camry XSE next weekend at Bristol Motor Speedway. pic.twitter.com/FY6TIw5A31
— Joe Gibbs Racing (@JoeGibbsRacing) March 31, 2026
In addition to serving as primary sponsor of the No. 19 Toyota Camry XSE at Bristol, Lance Crackers will continue in its role as an associate partner for Briscoe throughout the year.
Founded in Charlotte in 1913 and still proudly made there, Lance is the official snack for the Charlotte-area-based team. Rooted in its passion for fueling fans’ cravings, Lance brings bold energy to race day and beyond with deliciously satisfying snacks while continuing to innovate with exciting, flavor-forward offerings.
“Lance is proud to partner with Joe Gibbs Racing again this season,” says Chris Hood, Director of Marketing for Lance Crackers. “Our shared commitment to authenticity, grit, and passion drives everything we do. Together, we’re continuing to fuel race day and beyond with bold flavors and high-energy moments that bring fans together.”
The partnership between NASCAR Cup Series team Joe Gibbs Racing and Lance is part of a larger initiative between The Campbell’s Company and Harris Blitzer Sports & Entertainment (HBSE) announced in October 2024. The partnership brings fans even closer to some of Campbell’s most popular brands through an array of different sports and entertainment experiences.
“I’m excited to have Lance on our Cup Series Toyota next week,” said Chase Briscoe, driver of the No. 19 Toyota Camry XSE for Joe Gibbs Racing. “They are such a great family brand, and it will be really cool to have their colors on our car. Bristol was a great track for the team last year, and we’re all looking forward to enjoying their new Spicy Pimento Cheese flavored sandwich crackers during the weekend.”
The Food City 500 will take place Sunday, April 12 at 3:00 PM ET on FOX Sports 1, Performance Racing Network, and SiriusXM NASCAR Radio Channel 90.
