Desnuda Organic Tequila is partnering with Spencer Boyd and Freedom Racing Enterprises for a significant sponsorship program in 2026, serving as the primary sponsor for the No. 76 Chevrolet Silverado RST in nearly one-third of the NASCAR Craftsman Truck Series schedule.
The new partnership will make its on-track debut in Friday’s Black’s Tire 200 at Rockingham Speedway and continue in future events at Bristol Motor Speedway and Texas Motor Speedway, among others.
“The significance of this partnership in this pivotal season can not be understated,” said Spencer Boyd. “The [NASCAR Craftsman] Truck Series is stronger than ever this year with a stout field, a new manufacturer, and our team building for the future. Desnuda has an amazing team driving this brand forward, disrupting the way brands go to market. I’m excited about what we are going to do with our partnership on and off the track.”
Desnuda is an award-winning spirit, stripped of artifice and poured with purpose. Created from tradition, grown in the sacred ground of Jalisco, Mexico, this 100% organic, gluten-free, GMO-free, additive-free tequila is a return to true form.
“Spencer is the definition of grit and perseverance that is the backbone of our brands,” said Joseph Anderson, CEO of Droplight, the business engine behind Desnuda. “He and his team are as authentic as the Desnuda Tequila in our hand-blown bottles. This opportunity to expose NASCAR fans to what tequila should taste like in its true form is not unlike truck racing, which is often regarded as racing in its true form.”
This isn’t the first foray into NASCAR for Droplight or Desnuda Organic Tequila, either, with the brands having sponsored Katherine Legge in her limited starts in the NASCAR Cup Series and NASCAR O’Reilly Auto Parts Series last year.
The NASCAR Craftsman Truck Series Black’s Tire 200 at Rockingham Speedway will take place on Friday, April 3, at 7:30 PM ET on FOX Sports 1, NASCAR Radio Network, and SiriusXM NASCAR Radio Channel 90.
