Hendrick Motorsports, the winningest organization in the history of the NASCAR Cup Series, has signed Kyle Larson and sponsor HendrickCars.com to matching five-year contract extensions.
The move, announced at the beginning of AdventHealth Speedweeks at Daytona, will keep one of the strongest driver-sponsor lineups in NASCAR together through the 2031 season.
Larson is a two-time and defending NASCAR Cup Series champion, who has been a major part of the Hendrick Motorsports operation since 2021. Since first joining the team, the Elk Grove, California-native has had HendrickCars.com as the anchor sponsor of the No. 5 Chevrolet.
Sorry to disappoint the competition. @HendrickCars,@KyleLarsonRacin and @DanielsCliff are here to stay.
? https://t.co/9hs7WqxGJh pic.twitter.com/jtbxR8IxyN
— Hendrick Motorsports (@TeamHendrick) February 12, 2026
Now, for the next five seasons, HendrickCars.com will continue to serve as the primary sponsor of Larson’s No. 5 in 35 of 38 race weekends on the NASCAR Cup Series schedule, keeping intact one of the most extensive single-team sponsors in the sport.
Hendrick Motorsports, in addition to retaining driver Kyle Larson and sponsor HendrickCars.com, has also locked up Cliff Daniels, who has inked a multi-year contract extension to continue as crew chief of the No. 5.
“We’re incredibly grateful for this partnership with our teammates at Hendrick Motorsports,” said Jeffrey “JB” Brown, president of Hendrick Automotive Group. “Since 2021, the program has consistently delivered a nearly three-to-one return with record-breaking traffic to HendrickCars.com, over $80 million in television exposure, and tens of millions of social media engagements. As we enter our company’s 50th anniversary year, racing has driven results and united our teammates in such a powerful way that extending our relationship with Kyle, Cliff, and this championship team was a no-brainer.”
Since first stepping foot in a Hendrick Motorsports entry in February 2021, Kyle Larson has recorded an impressive 26 victories in the NASCAR Cup Series, 10 more than anybody else in that time period.
The 33-year-old driver recorded his first NASCAR Cup Series title in his maiden season with Hendrick Motorsports after a 10-win season, and five years later, earned his second with a late-race strategy call that put the elite-level talent out in front when the checkered flag dropped at Phoenix.
“I’m incredibly grateful to continue my career with Hendrick Motorsports and HendrickCars.com,” Larson said. “This team, this organization and this family have given me everything I need to compete at the highest level. We’ve accomplished a lot together, but I truly believe the best is still ahead. I’m grateful to Mr. Hendrick and JB for believing in me, and I’m excited to keep chasing wins and championships with Cliff and the 5 team for many more years.”
HendrickCars.com continues to maintain one of the strongest and most diverse marketing footprints in North American motorsports, spreading its support across 30 drivers in NASCAR’s National Series since 2007.
The brand has also sponsored entries in INDYCAR, NHRA, IMSA, the CARS Tour, High Limit Racing, and various other dirt series. In 2026, the company will serve as a majority sponsor of Corey Day and the No. 17 and the No. 88 JR Motorsports Chevrolet in the NASCAR O’Reilly Auto Parts Series.
“When you look at what it takes to succeed at the highest level year after year, it starts with people,” said Rick Hendrick, owner of Hendrick Motorsports and chairman and CEO of Hendrick Automotive Group. “Kyle is one of the most complete drivers in our sport. His talent, work ethic, and instincts give us a chance to win every time we race. Cliff is a true servant leader who brings out the best in everyone around him and sets the standard for how we go to the track. Having HendrickCars.com alongside this group continues to create real, measurable value for our automotive business. Together, it’s a combination that will keep winning races and competing for championships for a long time.”
Larson will look to take this momentum and secure his first victory in the prestigious DAYTONA 500 on Sunday, February 15 at 2:30 PM ET on FOX, MRN, and SiriusXM NASCAR Radio Channel 90.
