When Justin Allgaier and the No. 7 JR Motorsports team arrives at the 0.75-mile Richmond Raceway for Friday’s GoBowling 250, they’ll be doing so with a fresh new look as FilterTime.com steps in for their first real-life NASCAR primary sponsorship.
The household air filter subscription service was a sponsor of Dale Earnhardt Jr.’s virtual No. 8 machine in the iRacing eNASCAR Pro Invitational Series during the coronavirus pandemic shut down earlier in the season.
Now, they return with a bold blue, white and gray scheme with neon yellow numbers in this weekend’s NXS event.
FilterTime is of course a company that was founded by former NASCAR Xfinity Series competitor Blake Koch. After seeing the business model first-hand, Dale Earnhardt Jr. chose to invest in the venture as well.
Koch, who scored 10 top-10 finishes in his NXS driving career and nearly made the Championship 4 in the series back in 2016, shared his elation for sponsoring Allgaier’s car for this weekend’s race on Twitter.
I can’t stop staring at this picture. Wow, so much emotion, so much hard work and sacrifice. Going from racing for a living to starting a company from scratch. So thankful for my partner @DaleJr and all of our https://t.co/0jdo2PUUAf customers. Just getting started! pic.twitter.com/zqCP3dcXbH
— Blake Koch (@BlakeKochRacing) September 7, 2020
Following the Tweet from Koch, Allgaier —- who has been a long-time friend of Koch —- tweeted out his excitement for carrying the brand on his No. 7 machine at Richmond.
Pumped to be able to represent one of my favorite people and an amazing brand again this year.Knowing the time and sacrifice that @BlakeKochRacing has put into @FilterTime makes it even more special.Can’t wait to get this baby under the lights Friday night https://t.co/nj0l6nejRI https://t.co/ZWGTibpqTL
— Justin Allgaier (@J_Allgaier) September 7, 2020
Allgaier has scored a win this season, which came at Dover a couple of weeks ago. Despite a lot of bad luck this year, Allgaier sits seventh in the Xfinity Series championship standings and is looking to crack into the Championship 4 for the fourth time in five years.
