Trackhouse Racing announced Tuesday a new partnership with Wendy’s that will stretch across both the NASCAR Cup Series and Xfinity Series. The fast food chain will have a constant presence throughout the 2024 Cup Series season, as they will be a full-season associate sponsor on Ross Chastain’s No. 1 entry and Daniel Suarez’s No. 99 entry.
Wendy’s will also have two Cup Series primary events starting with Shane Van Gisbergen at Talladega (Ala.) Superspeedway in April, and will be an associate partner for the other six races Van Gisbergen will run in the top circuit. Van Gisbergen will also have the company as a primary sponsor in one Xfinity Series race in his No. 97 Kaulig Racing entry.
“Wendy’s is an iconic brand! It is really cool to move to the U.S. and get to be a part of this partnership from the start,” Van Gisbergen said in a press release. “Between my racing schedule and my planned road trips to get to see as much of the United States as possible, I know when I’m looking for a bite to eat on the road, I’ll be making a pit stop at Wendy’s. Racing in NASCAR is a dream, so it is really exciting to have a sponsor who is supporting that dream for me.”
Wendy’s will also be the primary sponsor for Suarez in the Xfinity Series season-opening event at Daytona International Speedway. Suarez’s team and car number were not included in this announcement.
Additionally, the brand will be continuing its on-site brand activation seen at past races, and will be serving free food and merchandise in the infield during the Daytona 500.
“At Wendy’s we have a winning track record of showing up for fans by going Biggie with NASCAR,” said Wendy’s Global Chief Marketing Officer, Carl Loredo. “Serving up the best beef in the hamburger game means choosing the best partners. Our fresh partnership with Trackhouse Racing and their family of drivers was an easy decision. See you at the track for the biggiest race weekend of the season in Daytona!”
Wendy’s previously sponsored Noah Gragson for multiple Cup Series races over the last two seasons. The company first appeared with Gragson in the spring race at Talladega in 2022 and sponsored Gragson in last year’s Daytona 500 and inaugural Chicago Street Course race. The fast food company also sponsored former drivers Mike Porter and Stanton Barrett in various Xfinity Series races in the 1980s and 1990s as well as Morgan Shepherd in the 1999 Coca-Cola 600.