As Anthony Alfredo prepares for what he hopes to be his second career start in the Daytona 500, the newly announced driver for the No. 62 Beard Motorsports team will officially be partnered with Death Wish Coffee as his primary sponsor for the attempt.
For Death Wish Coffee, which has supported many drivers in NASCAR through the years, this will be the company’s first attempt at being on a NASCAR Cup Series car in the Daytona 500.
“The Daytona 500 is monumental in the world of racing, and sports in general,” said Tom Ennis, President and CEO at Death Wish Coffee. “It’s about speed and fortitude, and hitting the gas on life. We fuel that kind of attitude and energy in anyone who drinks our coffee, and we are beyond excited to be part of this year’s race.”
If Alfredo is able to lock the No. 62 Chevrolet Camaro ZL1 into the field for the Daytona 500, it will be poetic justice as Death Wish Coffee has supported Alfredo’s NASCAR career nearly since day one.
“Death Wish Coffee was one of my first sponsors when I came into the national series,” Alfredo said. “To take on the Daytona 500 with Beard Motorsports together is a full-circle moment and a huge accomplishment. I am very appreciative of their support to get us here and look forward to an amazing weekend. Death Wish Coffee has always helped me live up to the fast-paced life that I love both at the track and at home. I’ll continue to be fueled by Death Wish Coffee on race day, for sure.”
The famed coffee brand, which was founded in 2012, aligns well with the scrappy Beard Motorsports team.
“Death Wish Coffee is truly the perfect partner for our race team and for the Daytona 500,” said Amie Beard, executive vice president of Beard Motorsports. “Living life to the fullest is what inspired and drove my dad in his own racing career. It’s why he started Beard Motorsports and what keeps our family coming back for more. We are thrilled to be able to field the No. 62 Death Wish Coffee Chevrolet in the Daytona 500.”
Beard Motorsports and Death Wish Coffee will reveal the No. 62 paint scheme for the 2024 Daytona 500 on social media in the coming weeks, per a press release from the team.