Stewart-Haas Racing will have a new look for its team logo this year as it unveiled a new bold design on Monday morning. The design was first unveiled in a video posted on the team’s account on X, formerly Twitter:
From the start in 2009, we've rolled up our sleeves, done things our way, and relentlessly pursued our passion for racing.
Today, we’re unveiling a new brand identity that reflects that DNA. pic.twitter.com/SLEfNPYHJz
— Stewart-Haas Racing (@StewartHaasRcng) January 8, 2024
The bold new look gives SHR a more modern team logo heading into the new season.
This offseason, Stewart-Haas Racing has been jabbing at the team’s detractors via social media posts. SHR struggled through possibly the worst season in the team’s history, which spans back to the 2009 season, in 2023.
The organization went winless for the first time in the NASCAR Cup Series.
But the team, despite what people post about them on social media, insists that they are hell-bent on changing the status quo, and intend to be back atop the mountain top in NASCAR.
“Anybody who doubts us, doesn’t know us,” team co-owner Tony Stewart said in the video shared on Monday.
Stewart-Haas Racing will once again field four NASCAR Cup Series Ford Mustangs in 2024, but the driver lineup will look quite a bit different than in recent years.
Chase Briscoe and Ryan Preece will return to the No. 14 and No. 41 cars for the organization, but with Kevin Harvick retiring and Aric Almirola moving to Joe Gibbs Racing part-time in the NASCAR Xfinity Series in 2024, there are some new faces in the SHR stable.
Josh Berry was announced as the successor to Harvick in the No. 4 entry and Noah Gragson will take over the No. 10 machine.
Cole Custer, the 2023 NASCAR Xfinity Series champion, and Riley Herbst will reprise their roles as the NASCAR Xfinity Series drivers for the team in 2024.
