Schluter Systems, a long-time partner of NASCAR Cup Series driver Corey LaJoie, is set to return as a four-race primary sponsor of his No. 7 Spire Motorsports Chevrolet Camaro ZL1 in 2024, starting with Sunday’s Autotrader EchoPark Automotive 400 at Texas Motor Speedway.
The organization made the official announcement on Tuesday with a video posted to social media, showing off the newly-designed No. 7 Schluter Systems Chevrolet Camaro that will make its on-track debut on Sunday, April 14.
They're ???? for another season.
The @schluterNA colors will be on @CoreyLaJoie's No. 7 three times this season, beginning this weekend in Texas.
Learn more: https://t.co/7rTSwB1mKh pic.twitter.com/ZIMUDJunvO
— Spire Motorsports (@SpireMotorsport) April 9, 2024
In addition to Sunday’s NASCAR Cup Series event at Texas Motor Speedway, the company will support LaJoie in three additional races later this season, at New Hampshire Motor Speedway (June 23), Charlotte Motor Speedway’s ROVAL (October 13), and Homestead-Miami Speedway (October 27).
“As we mark our eighth year with Corey Lajoie, the journey continues to be an exhilarating ride,” said Dee DeGooyer, Chief Sales Officer, Schluter Systems, N.A. “We have thoroughly enjoyed being a part of Corey’s success and are grateful for the culture at Spire Motorsports that’s provided such an exceptional experience for our customer base. Our partnership and the synergy of our brands exemplifies collaboration and teamwork and we look forward to accelerating our shared success on and off the track again this year.”
LaJoie continues to be a mainstay in the NASCAR Cup Series, logging 244 career starts over eight years. His resume includes four top-five results and nine top-10 finishes, including a career-best fourth-place result in the 2024 Daytona 500.
Through the opening eight races of 2024, LaJoie has collected a single top-five result in the season-opener at Daytona, as well as a pair of top-15 finishes. In his 10 previous starts at Texas Motor Speedway, LaJoie has a best finish of 14th, which came with Spire Motorsports in September 2022.
“I’m ready to jump into the No. 7 Schluter Systems Chevrolet Camaro at Texas Motor Speedway with our new 2024 scheme,” said LaJoie. “It’s been a blessing to have the orange gang as a part of my career in the Cup Series for eight years. We both have experienced tremendous growth the better part of this decade on the track and off. I’m thankful to have them on board for another year.”
LaJoie and Schluter Systems first joined forces in the NASCAR Cup Series in 2018, when the Concord, North Carolina native joined Tri-Star Motorsports for his first majority schedule at NASCAR’s top level. The company has followed him to several organizations including GoFas Racing and Spire Motorsports.
The driver of the No. 7 Chevrolet enters Texas sitting 28th in NASCAR Cup Series point standings, after a couple of tough weekends in Virginia. LaJoie will look to bolster his statline this weekend, as the organization returns to an intermediate track, a track type that the team showed strength on earlier this year at Las Vegas.
