Schluter-Systems, a longtime primary sponsorship partner of Corey LaJoie, will continue its role as a partner of the driver in 2025 beginning with this weekend’s Food City 500 at Bristol Motor Speedway.
The company will serve as a two-race primary sponsorship partner for LaJoie as it’ll return to the No. 01 Rick Ware Racing Ford Mustang Dark Horse for the June 28 event at Atlanta Motor Speedway. In a press release, LaJoie expressed gratitude for the partnership.
“Schluter-Systems continues to be an incredible partner,” LaJoie said. “They’ve been with me since 2017 and together we’ve built a really great program. They bring customers and employees to the racetrack each and every week. It’s impressive to see how much the program has grown over the years. It’s a partnership that’s evolved into a friendship. We’re in this journey together and I can’t thank them enough for their support.”
Rick Ware Racing revealed the No. 01 Schluter-Systems paint scheme on Tuesday to go along with the announcement.
In addition to the two-race commitment for LaJoie in the No. 01 Rick Ware Racing Ford, Schluter-Systems will also serve as a primary sponsorship partner of Cody Ware and the No. 51 Rick Ware Racing Ford at North Wilkesboro Speedway on May 18 as Ware attempts to make it into the field for the NASCAR All-Star Race.
Schluter-Systems will also adorn Rick Ware Racing’s NHRA Top Fuel Dragster, driven by Clay Millican, in the New England Nationals from May 30 to June 1.
Rick Ware Racing is overjoyed to extend the partnership with Schluter-Systems to not only both of its NASCAR Cup Series entries, but to the organization’s NHRA entry as well.
“We’re thrilled to expand our partnership with Schluter-Systems across all of our motorsports entities,” said Rick Ware, team owner. “Their continued support of Corey LaJoie speaks volumes, and we’re proud to welcome them back to not only our Cup car at Bristol and Atlanta, but also as a key partner for Cody Ware in the All-Star Race and with Clay Millican in NHRA.
“Schluter-Systems is a brand that understands the value of long-term relationships and consistency – both on the jobsite and at the racetrack. Their commitment to supporting talent and engaging with passionate fanbases makes them an ideal partner as we grow our presence across motorsports.”
Schluter-Systems will serve as an associate sponsorship partner across every Rick Ware Racing entry in NASCAR, NHRA, and American Flat Track.
LaJoie, who makes his return to the seat this weekend, last competed in the NASCAR Cup Series at Atlanta Motor Speedway in February, a race where he finished 38th after suffering a crash on Lap 150. LaJoie also competed in the season-opening Daytona 500, where he led 10 laps and was among the leaders in the closing laps.
Unfortunately, LaJoie was involved in a last-lap melee and finished 22nd in the Daytona 500.
