Front Row Motorsports announced the continuation of its partnership with entrepreneur Carl Ruedebusch for the 2024 NASCAR Cup Series season, which will keep Ruedebusch Development & Construction and gener8tor as cornerstone primary sponsors for Todd Gilliland and the No. 38 team.
“Mr. Ruedebusch, and his partners such as gener8tor, have been some of my biggest supporters since I joined the NASCAR Cup Series,” said Gilliland. “I enjoy seeing the familiar faces and they become a part of our team and our family. I can’t do this without them and I am thankful for all their support and friendship.”
gener8tor will serve as the primary sponsor for the opening two events of the season for Gilliland — the Busch Light Clash and the Daytona 500. Additionally, the brand will bring its red and black colors to the No. 38 Ford Mustang throughout the year.
“gener8tor is proud to once again be in NASCAR and support FRM and Todd Gilliland,” said Cole Shearer, Vice President, gener8tor Skills Accelerator. “The awareness at marque NASCAR events has introduced people to gener8tor and all our programs that fans can take advantage of. We see it each time Todd and the team are the on track and we are proud to kick off the season again with the 38 team.”
Ruedebusch Development & Construction will also return for various events throughout the season, according to a press release from Front Row Motorsports, although no scheduled races were revealed for that sponsorship on Wednesday.
Being a part of Gilliland’s ascension through the NASCAR Cup Series ranks has been a rewarding experience for Ruedebusch.
“I really enjoy being active in Todd’s and FRM’s development,” said Ruedebusch, Owner, Ruedebusch Development and Construction. “Todd and the team have shown growth over the past two seasons, and we are all hopeful for an even better year. Our partners with our program are seeing gains, too, so it has been a win for everyone.”
Gilliland, 23, scored a career-high four top-10 finishes during the 2023 NASCAR Cup Series campaign, and he had a total of 11 top-15s on his way to a 28th-place finish in the championship standings.
The young driver will look to take the next step in the third season of his NASCAR Cup Series career.