Robinhood, a leading financial services platform that has democratized access to the markets for millions of investors, is joining NASCAR Cup Series team 23XI Racing as a multi-race partner, the team announced on Tuesday.
The company, which allows customers to take control of their finances and put themselves in the driver’s seat of their financial future, will serve as a multi-race primary sponsor for 23XI Racing drivers Bubba Wallace and Corey Heim.
“We’re excited to welcome Robinhood to 23XI and look forward to introducing another new brand to NASCAR,” said Steve Lauletta, President of 23XI Racing. “As Robinhood continues to expand its presence in sports, we’re proud to partner with them and look forward to bringing the intensity of NASCAR racing to their growing customer base.”
With a shared interest in relentless innovation and creating platforms that are accessible to all, the partnership will showcase both brands to current fans and new audiences throughout the season.
The paint scheme, which is inspired by Robinhood’s bold and disruptive spirit and highlighted with Robin Neon, will debut with Corey Heim and the No. 67 Toyota Camry XSE at Kansas Speedway in May.
Robinhood will then return as a primary sponsor between the No. 67 and No. 23 entries in an additional three NASCAR Cup Series events. The brand will also continue to put fans first through brand activations and premium race experiences.
“Our team continues to do a great job of partnering with exciting brands that share our values and believe in us,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE. “Robinhood’s dedication to market accessibility and financial literacy is important for so many people, and I look forward to representing them on track this season.”
The newfound relationship with 23XI Racing will mark the first entry into motorsports for Robinhood, who currently has jersey patch sponsorships in the NBA with the Miami Heat, Memphis Grizzlies, and Washington Wizards.
“Robinhood is excited to enter into the motorsports space, and there’s no better partner who shares our relentless drive to innovate in bold and unique ways than 23XI,” said Steve Quirk, Chief Brokerage Officer at Robinhood. “By expanding our presence into motorsports, we’re able to reach a passionate, engaged fanbase that’s hungry to control all aspects of their lives, including their finances, while also supporting Bubba Wallace, Corey Heim, and the rest of the 23XI team as they continue their success this racing season.”
A two-time NASCAR Cup Series race-winner, Bubba Wallace has been at 23XI Racing since it was formed in 2021, driving the No. 23 Toyota Camry XSE. The Mobile, Alabama native has become one of the sport’s most well-known names.
Wallace has put together a strong start to the 2025 NASCAR Cup Series campaign, including a pair of consecutive third-place finishes at Homestead-Miami Speedway and Martinsville Speedway – the first time in his career that he’s done so – which has placed him seventh in point standings.
22-year-old Corey Heim is one of the hottest prospects in NASCAR, right now, and was signed to a development deal with 23XI Racing earlier this season. Heim currently competes full-time in the NASCAR Craftsman Truck Series for TRICON Garage, while also running part-time in the NASCAR Xfinity Series for Sam Hunt Racing, and part-time in the NASCAR Cup Series for 23XI Racing.
Heim is a 13-time winner in the NASCAR Craftsman Truck Series, a pair of which have come in the first five races of the 2025 campaign.
Robinhood will make its first appearance in the NASCAR Cup Series during the AdventHealth 400 at Kansas Speedway, adorning the No. 67 Toyota Camry XSE for Corey Heim. Coverage of the event will be on Sunday, May 11 at 3:00 PM ET on FS1, MRN, and SiriusXM NASCAR Radio (Channel 90).
