NOS Energy Drink is set to continue its long-standing relationship with Ricky Stenhouse, Jr. throughout the 2025 NASCAR Cup Series season, serving as a multi-race primary sponsor of the HYAK Motorsports No. 47.
The globally recognized energy drink brand will make its first appearance in the NASCAR Cup Series this weekend at Talladega Superspeedway, as Stenhouse returns to the racetrack he triumphed at last Fall.
“Partnering with NOS Energy Drink is a huge win for our organization,” said Gordon Smith, owner of HYAK Motorsports. “Their brand represents the same intensity and commitment to excellence that we bring to every race. We’re excited to showcase this partnership on and off the track.”
The multi-race agreement between NOS Energy Drink and HYAK Motorsports will see the iconic brand appear on the No. 47 Chevrolet in multiple “key events in the NASCAR Cup Series”.
NOS Energy Drink has been a supporter of Stenhouse in the NASCAR Cup Series since his rookie season in 2013, and over the last 12 seasons has served as primary sponsor of the Mississippi-native’s entry 29 times.
The partnership with Stenhouse, driver of the No. 47, even predates his time in the NASCAR Cup Series, with the company supporting his Roush Fenway Racing entry during his 2012 championship season in the NASCAR Xfinity Series.
Stenhouse is a four-time winner in the NASCAR Cup Series, including the prestigious DAYTONA 500 in 2023. The 37-year-old driver has captured all of his victories at Daytona or Talladega, two of which have come with JTG Daugherty Racing (now HYAK Motorsports), and the other two coming earlier in his career with Roush Fenway Racing (now RFK Racing).
The long-time NASCAR Cup Series racer has had a solid start to the 2025 campaign, boasting a top-five finish throughout the first nine races of the season, which along with an average finish of 19.0 has placed him 18th in point standings and within shouting distance of the postseason.
Stenhouse will look to capture his third NASCAR Cup Series victory at Talladega in Sunday’s Jack Link’s 500 at Talladega Superspeedway. Coverage of the event will begin at 3:00 PM ET on FOX.
