Interstate Batteries, the leading replacement battery brand in the United States, has signed a multi-year extension with Joe Gibbs Racing (JGR) to continue their partnership well into a fourth decade.
The company is a founding partner of the championship-winning organization, joining the team for its debut season in the NASCAR Cup Series in 1992. More than three decades later, Interstate Batteries continues to serve as a multi-race sponsor.
“When we first began our partnership with Joe Gibbs Racing in 1992, we had around 120,000 dealers comprised of service stations, garages, and car dealers that sold our batteries, but we didn’t have a national reputation. Joe Gibbs Racing gave Interstate Batteries national recognition. Joe was still in the NFL and coaching in Washington, and then Dale Jarrett delivered our first win together in the first race of our second season,” said Norm Miller, Chairman Emeritus, of Interstate Batteries.
“We already saw that the partnership was working during our inaugural season together, but that 1993 Daytona 500 win really put Interstate Batteries on the map. It helped us secure national accounts because we had strong name recognition among consumers. That recognition remains true to this day as we enter our 73rd year delivering outrageously dependable batteries.”
In 2025, Interstate Batteries will be hitching its wagon to perennial championship contender Christopher Bell, serving as a four-race primary sponsor of the No. 20 Toyota Camry XSE in the NASCAR Cup Series.
Ty Gibbs, a third-year driver in the NASCAR Cup Series, will bolster the marketing efforts for Interstate Batteries, by having the company adorn his No. 54 Toyota Camry XSE in a single race, at Nashville Superspeedway on June 1.
Bell will begin Interstate Batteries’ 2025 sponsorship campaign in the 67th running of the Daytona 500 on February 16 at Daytona International Speedway. The bright green paint scheme will return to he No. 20 at Las Vegas (March 16), Texas (May 4), and the season-finale at Phoenix Raceway.
“Our customers are the backbone of our success at Interstate Batteries, and our partnership with Joe Gibbs Racing is a great avenue to strengthen our relationships with them on and off the track,” said Lain Hancock, President and CEO, Interstate Batteries. “Our ‘Outrageously Dependable’ mantra speaks to our tenure with JGR and our long-time customers, and no one enjoys seeing the color green wave on another NASCAR season more than all of us at Interstate Batteries.”
Interstate Batteries has been a loyal partner of Joe Gibbs Racing for more than three decades, boosting the organization upwards to capture five NASCAR Cup Series championship, 214 NASCAR Cup Series victories, and several wins in prestigious crown jewel events, including the Daytona 500, Coca-Cola 600, and Southern 500.
“We wouldn’t be where we are as a race team without the support from our founding partner, Interstate Batteries,” said Joe Gibbs, owner of Joe Gibbs Racing. “To think we’re now well into our fourth decade together speaks to how special our partnership has been and the relationships we’ve built with everyone at Interstate Batteries. I’ll be forever grateful to Norm and Tommy Miller, who gave us a chance when we didn’t have a building, cars or even employees. We are blessed to continue to work with great people like Lain (Hancock) and his entire team. There are few partnerships that have stood the test of time like Joe Gibbs Racing and Interstate Batteries.”
Bell will pilot the No. 20 Interstate Batteries Toyota Camry XSE in the Daytona 500, taking place on Sunday, February 16. Coverage will be on FOX, MRN, and SiriusXM NASCAR Radio Channel 90 beginning at 2:30 PM ET.
