NASCAR and Comcast have further extended their decade-long partnership, with Comcast continuing its role as both a Premier Partner of the NASCAR Cup Series and as the title sponsor of the NASCAR Xfinity Series for 2025.
The Premier Partnership agreement for the NASCAR Cup Series has been extended for multiple seasons, while the title sponsorship of the second-tier NASCAR Xfinity Series has only been extended through 2025 and is expected to end after this season.
As part of the new Premier Partnership agreement, Comcast will sponsor the “Xfinity Fastest Lap” program, which will award a championship point to the drive and tea that manages to record the quickest lap over the course of every NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Craftsman Truck Series event in 2025.
“We’re not just entering year 11 of our partnership. We’re embarking on year one of a renewed relationship with NASCAR filled with fresh energy and exciting opportunities to enhance the competition on the track in a way that has never been done before, and continue to connect with fans in new and engaging ways,” said Matt Lederer, Vice President of Brand Partnership & Engagement at Comcast.
Comcast is expanding its NASCAR partnership to include more of its connectivity and entertainment brands – Xfinity Mobile and Xumo. Xfinity Mobile is joining the partnership as an Official Wireless Partner of NASCAR. Xumo, Comcast’s and Charter’s streaming platform joint venture, will become an Official Video and Streaming Partner of NASCAR, with plans to offer its customers immersive viewing experiences and unique content.
“NASCAR is incredibly appreciative of Comcast’s continued partnership and their commitment to innovation and fan engagement within our sport,” said Michelle Byron, Executive Vice President and Chief Partnership and Licensing Officer at NASCAR. “Their contributions over the past decade, from enhancing the fan experience to supporting community initiatives, have been invaluable. We look forward to building on the success of our partnership during the 2025 season and beyond.”
Comcast’s commitment to NASCAR extends far beyond the track and is woven into its activations, from the title sponsorship of the XFINITY 500 at Martinsville Speedway or the Comcast Community Champion of the Year program, which recognizes individuals within the NASCAR community who demonstrate exceptional dedication to philanthropic endeavors.
