Grillo’s Pickles, a favorite sponsor amongst fans, is returning to Front Row Motorsports for a multi-race NASCAR Cup Series campaign with Todd Gilliland and the No. 34 Ford Mustang Dark Horse in 2026.
Front Row Motorsports (FRM) announced Grillo’s return on Friday, which coincides with National Pickle Day — which is, no doubt, a landmark holiday for the pickle sellers.
Grillo’s is FRM.
We’re excited to have @GrillosPickles back on board the #34 for 2026. pic.twitter.com/YeOusY0k4P
— Front Row Motorsports (@Team_FRM) November 14, 2025
“Todd and the FRM team match our passion for shaking things up,” said Mark Luker, Chief Marketing Officer at Grillo’s Pickles. “Our goal is always to bring some unexpected fun to race day. Seeing the fans lean into the brand has been incredible, and we’re excited to continue to grow our partnership with Todd and Marissa, both on and off the track.”
The 2026 NASCAR Cup Series campaign will mark the third season of partnership between Grillo’s and Front Row Motorsports, as the company has sponsored Gilliland in a total of nine races — three in 2024 and six in 2025. In the races representing the brand, the Sherrills Ford, North Carolina-native has a best finish of ninth at Martinsville in October.
Grillo’s Pickles will bring out the ‘Pickle Car’ in four NASCAR Cup Series events in 2026, beginning at Atlanta Motor Speedway in February, and continuing with the Coca-Cola 600 (May), the inaugural event at Naval Base Coronado (June), and the August event at Daytona International Speedway.
“It’s without a doubt that Grillo’s Pickles has one of the most recognizable paint schemes on the track—the fans absolutely love it,” said Todd Gilliland. “They’ve brought a ton of energy to our race program and some incredible creativity with their paint schemes, especially the Snoeman and Hot Pickle cars. Our partnership has really grown into a friendship, and that’s something special to me. Grillo’s Pickles has made its mark within the NASCAR community, and I’m proud to have contributed to that and continue to be a part of it.”
In addition to the company’s primary sponsorship of Gilliland, Grillo’s will serve as a full-season associate sponsor of the No. 34. Plus, adding a twist, the company will also sponsor Noah Gragson in the April event at Talladega Superspeedway.
“It’s been incredible to see the support Grillo’s Pickles has shown Todd,” said Marissa Gilliland, Todd’s wife. “I have really enjoyed playing a role in the partnership, as well, and look forward to continuing to do so next season.”
