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Ally Financial, Alex Bowman Ink Multi-Year Agreements with Hendrick Motorsports

Alex Bowman Hendrick Motorsports Ally Financial NASCAR Cup Series
Alex Bowman Hendrick Motorsports Ally Financial NASCAR Cup Series
Alex Bowman and Ally Financial have signed multi-year agreements with Hendrick Motorsports. Bowman will remain with the team through 2026, while Ally has signed a deal through 2028. (Photo by Jim Fluharty/HHP for Chevy Racing)

Ally Financial has reached a five-year deal with Hendrick Motorsports, which will see the company remain a full-season primary sponsor of the No. 48 Chevrolet Camaro ZL1 through the 2028 NASCAR Cup Series season.

Alex Bowman, the current driver of the No. 48 Chevrolet Camaro, has also signed a multi-year agreement with Hendrick Motorsports, which will see him continue with the championship-winning organization through at least 2026.

“We couldn’t ask for a better partner than Hendrick Motorsports, so extending our relationship for the next five years was a no-brainer,” said Andrea Brimmer, Ally’s chief marketing and public relations officer. “We’re one team, and Ally, together with Hendrick Motorsports and Alex, are a winning combination. Through this extension and our recently announced NASCAR sponsorship, we are fully committed to being an active part of the sport and deepening our engagement with fans.”

The 2023 NASCAR Cup Series season will mark Ally’s fifth full season as a primary partner for the No. 48 team, a partnership with began with seven-time NASCAR Cup Series champion Jimmie Johnson.

“Alex is our guy, and a true ally. He’s an incredible driver who shares our passion for connecting to the community,” Brimmer added. “We’re proud to stand by him as his longest sponsor and expand on this true partnership.”

Over the course of the company’s half-decade in the sport, Ally Financial has utilized its sponsorship of Bowman, and its entitlement sponsor of the NASCAR Cup Series event at Nashville Superspeedway in unique ways.

The company has partnered with Bowman to raise hundreds of thousands of for rescue animals alongside Best Friends Animal Society, while also putting together unique partnerships, including its collaboration with artist Caroline Fogle to design the Ally 48 dual primary paint schemes for the 2023 season.

“When Ally makes a commitment to something, they’re all in,” said Rick Hendrick, owner of Hendrick Motorsports. “It’s been extremely rewarding to see their passion for the No. 48 team and the unique ways they use the sponsorship to engage with our fans. Not only do these initiatives positively influence Ally’s business, they leave a lasting impact on the communities where we race. It’s a special partnership that’s just getting started.

Bowman is a seven-time winner in the NASCAR Cup Series, including a victory last season at Las Vegas Motor Speedway, which locked him into the post-season at NASCAR’s top level.

“We’re thrilled to extend with Alex, who is one of NASCAR’s most exciting young stars. In addition to being hugely talented, he has incredible passion and commitment that set him apart. He’s a proven winner, and I don’t know of anyone who has worked harder to reach this level. The opportunity to continue our relationships with Alex and everyone at Ally is a great way to kick off 2023. It’s a tremendous combination.”

Since joining Hendrick Motorsports in 2018, Bowman has recorded seven wins – five of which have come since switching to the No. 48. On Wednesday, he’ll look to start on the front row for the Daytona 500 for the sixth consecutive season.

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