3CHI, which has served as a primary sponsor for the No. 8 Richard Childress Racing NASCAR Cup Series team for the last two seasons, will serve as a one-race primary sponsor for Kyle Busch this season. On its website, 3CHI cites the current political environment surrounding hemp-derived cannabinoids as the reason for the reduced primary schedule.
Kyle Busch and the No. 8 RCR team will carry the 3CHI colors in the NASCAR Cup Series championship race at Phoenix Raceway in November.
Before the start of the season, many speculated whether 3CHI would return to the No. 8 car as a primary sponsor in 2024, as the company had not been in any of the pre-season marketing materials from the Richard Childress Racing team. However, on February 13, Richard Childress Racing and 3CHI put the rumors to bed by announcing the continuation of their partnership for the new year.
At the time of that announcement, there were no additional details about the primary sponsorship for Busch in 2024, but those details have seemingly been cleared up by the post on the 3CHI website.
The 3CHI brand reached victory lane twice during the 2022 NASCAR Cup Series season with Tyler Reddick behind the wheel of the No. 8 Chevrolet Camaro ZL1, and Kyle Busch returned the black and gold colors to victory lane at World Wide Technology Raceway at Gateway last year.
While 3CHI will only be a one-race primary sponsor this season, they will still have a shot at keeping their streak alive for consecutive seasons with a NASCAR Cup Series win going.
Busch, 38, started off the 2024 season with quite a bit of promise, as he had a car that appeared capable of winning in each of the opening three races, but after leading in all three events, issues on pit road foiled his hopes at the win.
After nine races, Busch sits just outside of the NASCAR Cup Series Playoffs cutline.
