Wednesday, September 20, 2023

Justin Haley, No. 31 Kaulig Team to Showcase Mountain Dew Colors in Partnership With Food City

Justin Haley Kaulig Racing Mountain Dew scheme Bristol Motor Speedway NASCAR 2023
Justin Haley and the No. 31 Kaulig Racing team have partnered with Food City to bring Mountain Dew as a primary sponsor of the team’s car at Bristol. Photo Credit: Kaulig Racing

Justin Haley will have a fresh new look on the No. 31 Kaulig Racing Chevrolet Camaro ZL1 for this weekend’s NASCAR Cup Series Bass Pro Shops Night Race at Bristol Motor Speedway.

Food City has teamed with the No. 31 Kaulig Racing team. As part of the partnership, Food City will bring back the iconic Mountain Dew brand as the overall primary sponsor of the No. 31 Chevrolet for the race.

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“Food City is proud to team up with our friends from Kaulig Racing and Mountain Dew to sponsor Justin Haley and the Kaulig Racing No. 31 Chevrolet Camaro ZL1 for the running of the Bass Pro Shops Night Race,” says Steven C. Smith, Food City president and chief executive officer.

The team revealed the paint scheme on its social media channels early in the day on Tuesday, September 12th.

Food City will keep its badging above the front grille of the car, and on the rear quarter-panels.

Kaulig Racing is elated to be partnered with Food City, and are proud to be carrying the Mountain Dew branding on its car this weekend.

“We are super excited to be teaming back up with Food City at the Bristol night race to showcase yet another one of its great retail partners,” said Chris Rice, president of Kaulig Racing. “It is our hope we continue to strengthen this partnership for many years to come and bring back Mountain Dew’s iconic brand into the NASCAR Cup Series.”

The paint scheme is pretty slick, as the Mountain Dew logo extends past the right headlight of the car. The front of the car showcases a white base color, while the car also features a plethora of green mountain accents on the sides of the car. The top of the car is lime green.

It’s a true sight to behold.

“Pepsi Beverages of North America is honored, proud and excited to partner with Food City and Kaulig Racing to showcase our iconic Mountain Dew brand on Kaulig Racing’s No. 31 Chevrolet piloted by Justin Haley,” said Jason Smith, senior account manager for Pepsi Beverages of North America. “Let’s Go Racing!”

Haley, 24, who back in July announced his move to Rick Ware Racing for the 2024 NASCAR Cup Series season, has enjoyed a solid second full-time NASCAR Cup Series season this year.

The young racer comes into Saturday night’s race 24th in the NASCAR Cup Series championship standings. Haley has scored one top-five finish (a second-place finish at the Chicago Street course) and a career-high five top-10 finishes this season.

Haley has a 24.0 career average finish at Bristol Motor Speedway, a track that he has started two races at. He’ll look to improve upon that average finish in Saturday night’s Bass Pro Shops Night Race around the World’s Fastest Half Mile.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is an award-winning writer, and has followed the sport as a fan since 1993.

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