Front Row Motorsports announced Monday that Serial 1 E-Bikes has expanded its sponsorship of the team and driver Todd Gilliland for an additional three races. The bike company, which sponsored the No. 38 Ford Mustang at Darlington and Gateway, will also be on the car at Nashville Superspeedway, Watkins Glen International in August, and Homestead-Miami Speedway in October. Serial 1 also sponsored Gilliland at Sonoma when he piloted the No. 51 Rick Ware Racing entry.
With this announcement, Front Row Motorsports has now secured sponsorship for all of Gilliland’s remaining races in the No. 38 this season.
“We’ve been impressed with Todd (Gilliland) and the Front Row Motorsports team in our short time together,” Dion Reif, chairman and COO of Serial 1 said in a press release. “We want to keep the relationship pedaling forward and continue to grow with Todd. We knew the team had some openings, and now we are stepping up to fill those for him and the team.”
Serial 1 is also running a special promotion in conjunction with the sponsorship announcement. Reif explained that “Starting today, and thru Sunday’s race, any fan that places an order on Serial1.com using code “NASCAR75” will get an instant $750 off any of our Premium Serial1 E-Bikes!”
Through the first 16 races of the Cup Series season, Gilliland has three top 10 finishes, which is already more than he earned in his entire 2022 rookie campaign. He has finishes of 11th, 15th, and 24th in the three races Serial 1 has been the primary sponsor of Gilliland between Front Row Motorsports and Rick Ware Racing.
Gilliland is also excited for the return of the company for additional races. “I really want to thank Serial1.com and their network of dealers for their continued partnership of our race program,” Gilliland said. “We all feel that we are hitting our stride with our program and now have the support to put all our concentration on the track where it belongs. I am excited to see what we can do the remainder of the season.”