Wild Willies, one of the fastest-growing American men’s grooming brands, will return to MBM Motorsports as a multi-race marketing partner in the NASCAR Xfinity Series, starting with Saturday’s A-GAME 200 at Dover Motor Speedway.
The company, which recently ranked 22nd on the prestigious Inc. 5000 list of the fastest-growing companies across all industries, will make its on-track debut with the organization at Dover, with Timmy Hill behind the wheel of the No. 66 Ford Mustang.
“After trying their Shave Lube and Post Shave Balm, it was a perfect fit for my morning routine,” driver Timmy Hill said. “I am excited to welcome them back to MBM Motorsports and give them a good run at my home track in Dover!”
Chad Finchum, another of MBM Motorsports’ mainstay drivers, will also benefit from the acquisition of sponsorship in the form of Wild Willies, as he will pilot the No. 66 Ford Mustang at Darlington Raceway in two weeks.
An additional component of the sponsorship will allow fans to assist MBM Motorsports in choosing its throwback paint scheme for Darlington Raceway. Through April 29, fans can post on the MBM social channels orange-colors stock cars for the team to consider. On Sunday, the team will narrow it down to four finalists, with a vote deciding which scheme will be run at Darlington.
“I am excited to help get the fans involved in helping decide our throwback scheme,” driver Chad Finchum said. “Wild Willies is one of my favorite brands to use to upkeep my beard and tying them into this fun race is an honor.”
Wild Willies is a returning partner for MBM Motorsports, after the company joined forces with the organization for a pair of NASCAR Xfinity Series events last season, at Atlanta and Darlington, both with JJ Yeley behind the wheel.
“We are extremely excited to be partnering again with MBM Motorsports on the No. 66 car,” said Kerry Sebree, CEO of Wild Willies. “Wild Willies is a brand built on passion and proud to be connecting with a team and fans who are all about pouring their passion into faith, family, and racing.”
It’s been a difficult season for MBM Motorsports, after failing to qualify for several races in the first nine weekends of the year. Last week at Talladega, the organization made its third race of the season, with Dexter Stacey behind the wheel.
“We are thrilled to welcome Wild Willies back to the MBM Motorsports family,” team owner Carl Long said. “We had success with them last year and are excited to help them build their brand within NASCAR in 2023.”