Marolina Outdoor, the parent company of Huk Performance Fishing, will continue its relationship with Richard Childress Racing and Austin Dillon for multiple NASCAR Cup Series events in 2023, the team announced Tuesday.
“We’ve found great value in our partnership with Richard Childress Racing and Austin Dillon and we’re thrilled to continue our relationship in 2023, marking the third year of our partnership,” said Chris Russell, vice president of marketing for Marolina Outdoor. “Austin Dillon has proven to be an authentic ambassador for our brand, and we’ve found it valuable to be able to use the power of RCR’s marketing platforms to highlight our performance fishing offerings.”
The company, based in Charleston, South Carolina, the confluence of three major rivers and home to one of America’s favorite destinations, the designers at Huk take inspiration from the water itself.
The line of performance clothing is designed to keep you looking good and feeling cool and comfortable on and off the water. Over the course of the company’s multi-year relationship with Richard Childress Racing, those designs have authentically been integrated into the No. 3 Chevrolet Camaro.
“Huk’s innovative performance fishing apparel and clothing aligns closely with my own family’s passion for the outdoors, and Richard Childress Racing’s emphasis on cutting-edge technologies in everything we build,” said Dillon. “I wear Huk clothing on and off the water, and look forward to continuing to showcase some of my favorite collections, such as the Waypoint and Icon X, as well as working with everyone at RCR to drive success for Huk on and off the track.”
Huk will continue to leverage its relationship with Richard Childress Racing through unique car designs and exclusive consumer offerings. Additionally, the company will also integrate brand ambassadors and utilize Austin Dillon to showcase Huk’s product line.
At this time, there is no word on when Huk Performance Fishing will adorn the No. 3 Chevrolet Camaro.