Princess Cruises – one of the world’s most iconic cruise brands – will sail onto the sponsorship scene of the NASCAR Cup Series, announcing a newly-formed partnership with second-year organization Trackhouse Racing.
The company’s blue and white colors will debut in Sunday’s NASCAR Cup Series event at Watkins Glen International, aboard Daniel Suarez’s No. 99 Chevrolet Camaro, before returning for the NASCAR Playoff race at Homestead-Miami Speedway on October 23.
“Extending the Princess brand into NASCAR with the next generation team that covets the possibilities and passion of fan experience couldn’t be more exciting,” said John Padgett, President of Princess Cruises.
“Team Trackhouse is innovative, exciting, and engaging, we appreciate and applaud Daniel and Ross’s impressive success and are proud to ensure NASCAR fans also have the access to the most exceptional Princess vacation offers. We have a lot of innovative plans that NASCAR fans are going to love.”
The partnership between Princess Cruises and Trackhouse Racing will also include Suarez’s teammate, Ross Chastain, and expand beyond what fans will see on the track. In the coming weeks, the duo looks to unveil details of how NASCAR fans can vacation on Princess ships to the most coveted destinations in the world.
As one of the most well-known names in cruising, Princess Cruises is the world’s most iconic premium cruise brand, operating 15 modern cruise ships, carrying millions of guests each year to 300 destinations worldwide.
Princess delivers the ultimate experience in effortless, personalized cruising featuring magnificent balconies, world-class entertainment, casinos, pools, fitness centers, spas, and dining, all elevated by the exclusive Princess Medallion.
“There’s no doubt what I’ll be doing in the off-season if we win the championship,” said Suarez, who became the first driver from Mexico to win in the NASCAR Cup Series this season at Sonoma. “Everyone loves Princess and dreams of incredible vacations with family and friends. I hope we can help a lot of people do that soon.”
Trackhouse Racing – which fields the No. 1 and No. 99 Chevrolet Camaros full-time in the NASCAR Cup Series – is in its second year of full-time competition at NASCAR’s top level, accumulating three victories between Ross Chastain and Daniel Suarez, earning both drivers a spot in the Playoffs.
“The biggest and most recognizable companies are seeing the value in Trackhouse Racing, our drivers, and the sport of NASCAR,” said Justin Marks, owner of Trackhouse Racing. “Princess Cruises is a powerful brand and the goal of this partnership is to expose our fans to the wonders of a Princess cruise vacation and provide NASCAR fans a very cool way to travel the globe.”
In Sunday’s Go Bowling at The Glen, Trackhouse Racing drivers Ross Chastain and Daniel Suarez will look to capture the organization’s fourth victory of the season, and the team’s third on a road course.