Friday, December 2, 2022

SureDone, Auto Parts 4Less Partnering with Grant Enfinger, GMS Racing at Richmond

Grant Enfinger GMS Racing SureDone AutoParts4Less NASCAR Camping World Truck Series Richmond Raceway
SureDone and Auto Parts 4 Less will partner with NASCAR Camping World Truck Series Playoff driver Grant Enfinger at Richmond Raceway, adorning his No. 23 GMS Racing Chevrolet Silverado. PC: GMS Racing

On Thursday, GMS Racing announced a brand-new partnership with e-commerce platform, SureDone, and existing team partner AutoParts4Less, which will see the companies adorn Grant Enfinger’s No. 23 Chevrolet Silverado at Richmond Raceway.

Through their relationship with AutoParts4Less, SureDOne looks to enter the NASCAR sponsorship scene for the first time with a championship-winning organization in GMS Racing.

SureDone has revolutionized the e-commerce industry with its suite of software solutions used in online marketplaces. Their software aims to help businesses attract new customers through streamlining listings on retailers such as eBay, Amazon, Meta, Google Shopping Actions, BigCommerce, Shopify, Magento, and multiple other platforms.

AutoParts4Less, the parent company of SureDone, joined forces with GMS Racing last season with Sheldon Creed, and has been featured on Jack Wood’s NASCAR Camping World Truck Series entry on two occasions this season, alongside brands North Industrial Machine and ChannelAdvisor.

The company offers customers a unique purchasing experience in which they can not only buy auto parts but also schedule installation services for a quick, one-stop approach when it comes to modifying vehicles.

Enfinger, who triumphed in the series’ latest event at Indianapolis Raceway Park, welcomes the new partnership as the organization begins to gain momentum towards a potential championship run.

“I’m happy to have SureDone and AutoParts4Less on our No. 23 Chevrolet for our upcoming race at Richmond,” Enfinger said. “The e-commerce industry is a competitive space, and It’s great to see companies like Auto Parts 4Less recognize the impact that our sport has, and be able to capitalize on their partnership through some of their existing relationships with other brands”

Additionally, Enfinger will have a pair of new associate partners on his entry at Richmond, in the form of two customer companies for SureDone, Nivel Parts and Dealer Sales Solutions, who both use SureDone in their online platforms. Champion Power Equipment will continue to hold its associate sponsor placement.

“SureDone continues to support the growth of the auto parts industry with a streamlined integration to,” said Jason Nadaf, founder and CEO of SureDone. “We’re excited to partner with GMS Racing and Grant Enfinger’s No. 23 Chevrolet Silverado RST, along with Auto Parts 4Less, to help scale this destination for NASCAR Camping World Truck Series enthusiasts and everyone who is searching for auto parts.”

Enfinger will pilot the No. 23 SureDone Chevrolet Silverado RST in the Worldwide Express 250 at Richmond Raceway on Saturday, August 13 at 8:00 p.m. / ET on FOX Sports 1, as he looks to capture his second win of 2022.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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