Tuesday, November 21, 2023

Worldwide Express Signs Multi-Year, Multi-Race Sponsorship Deal with Trackhouse Racing

Trackhouse Racing has secured another multi-year, multi-race sponsorship deal for its two-car NASCAR Cup Series operation, announcing on Sunday that Worldwide Express will join the second-year organization.

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Worldwide Express is a Dallas-based freight and logistics giant, which also serves as a co-primary sponsor of Dean Thompson’s No. 40 Niece Motorsports Chevrolet Silverado in the NASCAR Camping World Truck Series.

The company’s agreement with the playoff-caliber organization includes multiple primary sponsorship opportunities with both of Trackhouse Racing’s entries, which will be spread out over the next two seasons at NASCAR’s top level.

Ross Chastain – driver of the team’s No. 1 Chevrolet Camaro — will carry Worldwide Express’ blue and black colors in 17 NASCAR Cup Series events over the next two seasons, debuting at the NASCAR All-Star Race in Texas.

“I have already spent time with [Worldwide Express President] Rob [Rose] and it’s fascinating how complex and successful their business is in this age of global supply challenges,” said Ross Chastain. “They handle so many challenges with ease, I can’t help but think that mindset will help our race team on and off the track.”

Daniel Suarez – driver of the team’s No. 99 Chevrolet Camaro — will see the company adorn his NASCAR Cup Series entry in four events over the next two seasons, debuting the company’s colors on the No. 99 at a track test at Pocono Raceway on May 3.

“Surrounding yourself with good people is one of the keys to success,” said Daniel Suarez. “Worldwide Express has the same driver and desire for success that we do at Trackhouse Racing.”

Worldwide Express – along with sister brands GlobalTranz and Unishoppers — is among the top non-asset logistics providers in the company, offering leading solutions for parcel, less-than-truckload, and truckload shopping, and managed transportation services through proprietary technology.

“We are proud to partner with Trackhouse Racing,” said Rob Rose, president of Worldwide Express. “Trackhouse has been one of the most exciting and interesting teams in 2022. Everyone wants to win, but Justin Marks’ approach is setting them up to win even bigger in the long term. The obsession with excellence and continuous improvement, down to the last detail, is what sets their program apart. This is directly aligned with the business approach shared by Worldwide Express employees, franchisees, and agents.”

In the organization’s second full season in the NASCAR Cup Series, Ross Chastain scored the team’s first victory at Circuit of The Americas and currently leads the series in top-five finishes, while teammate Daniel Suarez has also been in contention for multiple victories throughout the season.

“Partnering with someone like Worldwide Express has been one of the goals since establishing Trackhouse Racing,” said Trackhouse founder and owner Justin Marks who brought in Pitbull as a team partner last season as part of its off-track effort to expand the sport’s fanbase beyond its normal demographic.

“Worldwide Express is a powerful brand and we want to expand its reach among our vast ecosystem of American industry connections and within the sport. We also want Worldwide Express to show Trackhouse Racing how it does business and learn what we can from such a successful company.”

Joseph Srigley
Joseph Srigleyhttps://tobychristie.com
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at TobyChristie.com

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