Monday, October 3, 2022

Huk to Serve as Primary Sponsor For Austin Dillon, RCR in Multiple Races Beginning With Darlington

Austin Dillon Huk Performance Fishing sponsorship Richard Childress Racing 2022
Huk, an existing partner of Austin Dillon and Richard Childress Racing, will enhance their partnership with the No. 3 team in 2022 and serve as the primary sponsor in multiple races in 2022. Photo credit: James Gilbert/Getty Images

Austin Dillon’s sponsor for the May 8th Goodyear 400 at Darlington Raceway has been revealed, as Huk, a subsidiary of Marolina Outdoor Inc., will return as a primary sponsor for the No. 3 team.

In a press release from Richard Childress Racing, it’s stated that the fishing brand will showcase their different products through multiple paint schemes throughout the 2022 campaign.

Dillon, 31, is excited to continue the partnership and is ready to help NASCAR fans learn about Huk.

“I’ve enjoyed representing Huk and look forward to continuing the relationship,” said Dillonin a team release. “Everyone at Huk is just as passionate about the outdoors as I am, and I know NASCAR fans will really embrace some of the fun styles and designs that Huk plans to weave into the 2022 season.”

For Huk, this is the natural progression of a partnership that started with Dillon as a brand ambassador.

“We’re thrilled to not only continue our partnership with Richard Childress Racing but expand our relationship,” said Pete Angle, President of Marolina Outdoor Inc. “Austin Dillon has served as a passionate ambassador for the outdoors and the Huk brand. He embodies the lifestyle we design our clothes for, enjoying the outdoors, family time, or a day on the water but knowing you can look good without having to change clothes going from one activity to another. We’re looking forward to tapping into our relationship to promote what Huk stands for as we head into the busiest time of year for fishing and outdoor enthusiasts.”

Huk Performance Fishing served as the primary sponsor for Dillon at Dover Motor Speedway a season ago, a race where Dillon started and finished 14th in the iconic No. 3 car.

Dillon scored his second top-10 finish of the 2022 NASCAR Cup Series season this past weekend in the EchoPark Grand Prix at Circuit of the Americas. Dillon, currently, sits just outside the Playoff cutline as he’s 18th in the championship standings.

Toby Christie
Toby Christie
Toby is the Founder, and Editor-in-Chief of Toby is also the co-host of The Final Lap Weekly Podcast. Additionally, he is a NMPA (National Motorsports Press Association) award-winning writer, and has followed the sport as a fan since 1993.

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