Search
Close this search box.

Partner

IndyCar Launches Latest ‘DEFY EVERYTHING’ Campaign

Image courtesy of Karl Zemlin / Penske Entertainment

The latest version of the ‘DEFY EVERYTHING’ campaign brand was revealed on Monday morning by the NTT IndyCar Series.

SJ Ludtke, IndyCar Vice President of Marketing, shared the vision behind the “bold rallying cry” for this year’s 17-race schedule that spans across the United States and Canada.

“Competing in the NTT IndyCar Series is a bold act of defiance that demands a unique mindset and a fierce physicality that few people ever attain or even fully understand,” Luedtke said, via a press release. “These characteristics reach extreme levels across our field, and this campaign provides a behind-the-scenes window into the process of attaining them and becoming a world-class competitor in a relentless and dangerous sport. We believe this exhilarating and honest narrative will impress and inspire fans around the globe, heightening focus on our NTT IndyCar Series stars and our ultra-competitive racing.”

Image courtesy of IndyCar

The hype video, with the song “Run It” by DJ Snake (featuring Rick Ross and Rich Brian), can be viewed on YouTube here. IndyCar partnered with PitFit Training to produce the workout scenes in the video. 

The NTT IndyCar Series begins its 2022 season on Sunday, Feb. 27 with the Firestone Grand Prix of St. Petersburg. Live coverage starts at noon (ET) on NBC, Telemundo and the IndyCar Radio Network.

share it
Facebook
Twitter
LinkedIn
Reddit

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Post

Kyle Weatherman JJ Yeley Jason Miller shove post race fight video 2024 Atlanta NASCAR Xfinity Series
Video: "Next Time You Touch My Racecar" Kyle Weatherman Takes Post-Race Shove After on-Track Incident with Yeley
Kyle Busch car chief ejected COTA inspection Ricky Stenhouse Jr. Richard Childress Racing JTG Daugherty Racing
Kyle Busch, Ricky Stenhouse Jr. Car Chiefs Ejected After Multiple Failed Inspection Attempts
Screen Shot 2024-03-08 at 9.15
Stewart-Haas Hauler Involved in Multi-Vehicle Accident in Texas; Headed Back to North Carolina
2024 NASCAR Cup Series manufacturer point standings
2024 NASCAR Cup Series Driver Point Standings
NASCAR TV schedule Saturday March 16 Bristol Truck Series Weather Guard Truck Race NASCAR Cup Series
NASCAR TV Schedule: Saturday, March 16 at Bristol
Hopkins Butcher
Video: Late-Race Battle Ends in Crash, Retaliation at Hickory

Join Our Newsletter

Ready to have NASCAR news hand-delivered to your email daily?

Related Article