Friday, June 9, 2023

HairClub, EXT Extreme Hair Therapy Becomes Primary Sponsor for Ben Rhodes, ThorSport Racing at Daytona

2021 NASCAR Camping World Truck Series champion, Ben Rhodes, will welcome a new partner on board his No. 99 Toyota Tundra TRD Pro in the season-opening event at Daytona International Speedway, ThorSport Racing announced on Wednesday.

HairClub, and one of its most popular hair solutions EXT Extreme Hair Therapy, will be represented on Rhodes’ truck for the NextEra 250, as the driver looks to score back-to-back victories at the 2.5-mile superspeedway.

“As a longtime supporter of NASCAR and young athletes, HairClub is thrilled to be a partner with Ben Rhodes and ThorSport Racing,” said Mike Nassar, CEO of HairClub. “Ben is a great example of working hard to win.”

The 24-year-old has had success at Daytona International Speedway in the past, with one victory, two top-five, and three top-10 finishes at the historic venue, a record he’ll look to improve upon on Friday Night.

“It’s really fun to partner with HairClub for this EXT Toyota Tundra TRD Pro at Daytona. They are an iconic brand that have helped a lot of people over the years, said Rhodes. “Anyone can experience hair loss no matter the age. Together we are getting the word out that there is help. So not only does the Tundra look amazing but it carries a great message. I’m really excited to get them to Victory Lane!”

The NextEra Energy 250 at Daytona International Speedway will take place on Friday, February 18 at 7:30 p.m. ET on FOX Sports 1 (FS1), with additional coverage on SiriusXM NASCAR Radio and MRN.

Joseph Srigley
Joseph Srigley
University of Windsor | Business Administration - Supply Chain & Data Analytics Editor at

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