Worldwide Express – along with its sister brands GlobalTranz and Unishoppers — will partner with Niece Motorsports and Dean Thompson for a full season of primary sponsorship in 2022, the organization announced on Monday.
Thompson – who enters his first full-season in the NASCAR Camping World Truck Series — will have all three brands prominently displayed on his No. 40 Chevrolet Silverado throughout the 2022 season, along with long-time partner Thompson Pipe Group.
🚨NEWS: @deanthompsonr and the No. 40 team welcome @CorporateWWE, @GlobalTranz, and @Unishippers aboard the 2022 Chevrolet Silverado, joining @TPGpipe as partners for the year. pic.twitter.com/aDG1uyeJk2
— Niece Motorsports (@NieceMotorsport) February 14, 2022
The deal between Niece Motorsports and Worldwide Express also provides the company with a business-to-business activation, which will result in Worldwide Express becoming the official shipping partner of Thompson Pipe Group and its manufacturing locations throughout North America.
“We are proud to partner with the Niece Motorsports team,” said Rob Rose, president of the three brands. “Their rich history of striving to win and hunger for continuous improvement is directly aligned to the business approach shared by our employees, franchisees, and agents. We, too, work to be better every week and drive competitive advantages for our customers and carrier partners. This was a natural fit for us, and we are excited to put our support behind the team in their race to the top of the leaderboard.”
Thompson joins Niece Motorsports for the full 23-race slate after making his series debut in the season-finale at Phoenix Raceway. The Rookie of The Year Contender also competed in seven ARCA West events in 2021, scoring two poles and top-10 results, with the best finish of second.
“We are incredibly proud to welcome in a new partner, not only to Niece Motorsports but to the sport,” said Niece Motorsports Team Owner Al Niece. “To see the enthusiasm that everyone at Worldwide Express and GlobalTranz has regarding this program is really exciting to me. It’s an honor to have them join our Niece Motorsports family, we are looking forward to great things ahead.”
The season-opening NextEra 250 at Daytona will take place Friday, February 18 at 7:30pm, with the broadcast, live on FOX Sports 1, Motor Racing Network (MRN), and SiriusXM NASCAR Radio.